Month: October 2024

This article is part of ADWEEK’s Ultimate Guide to Retail Media. Retailers are gearing up for a big year. In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web. The stakes are higher for 2025 with retail media expected…

This article is part of ADWEEK’s Ultimate Guide to Retail Media. Retail media may be one of the ad industry’s fastest-growing sectors but it faces significant challenges in growing. A need for consolidation, the lack of standard measurement, and confusion over where retail media budgets come from are three of advertisers’ major gripes about retail…

For the past few years, retailers have tinkered with selling advertising as a way to offset low retail margins. Now, they’re looking to scale their ad businesses–or risk losing momentum if they’re not able to differentiate themselves. So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140…

ChatGPT officially enters the search arena. On Thursday, OpenAI added an AI-powered search engine directly within its popular chatbot, ChatGPT. This move positions ChatGPT to compete with established tools like Google Search, Microsoft Bing, and the San Francisco startup Perplexity. OpenAI’s “ChatGPT Search” will provide answers using up-to-date information from the web, including news, stock…

CNN’s deep roster of anchors, correspondents, analysts, and commentators will be out in full force on Election Night. Look for coverage to span multiple platforms, including cable networks CNN and CNN International, as well as the CNN Max streaming service and CNN.com. The main event begins on Nov. 5 at 4 p.m. with the launch…

Google’s generative AI model Gemini will turn Google Maps into a recommendations engine that curates experiences and suggestions based on users’ searches. Search will get many of the same features.

While Snapchat’s minimal U.S. user growth may raise investor concerns, its Q3 results show a steadily improving ad business, with the rollout of additional ad formats and more small businesses
flocking to the app.

Physical Intelligence, a well-funded startup chasing breakthroughs in robotic intelligence, has developed a robot capable of doing various household chores remarkably well.

Last month, the New York Times published a story revealing that many big brands found themselves advertising on YouTube channels that support racist falsehoods.  The falsehoods in question related to stories about Haitian migrants in Ohio “eating ducks on the side of the road” or abducting and eating pets. That these falsehoods once dominated election coverage […]

The post Brands Can Avoid Election Misinformation On YouTube – But Blocking News Isn’t The Answer appeared first on AdExchanger.

Sober October may be the lesser-known little sister of Dry January, but both movements share a core sensibility–they’re less a mandate and more a suggestion. In short, “soberish” is totally acceptable. A new campaign from Free AF and agency Special New Zealand picks up that thread in an ad series with athletes, influencers and artists…