Month: October 2024

A cadre of digital creators is accusing Twitch of antisemitic acts — and pressuring advertisers to pull their spending from the platform accordingly. Thus far, it’s unclear whether brands have changed their approach to advertising on Twitch as a result. 

The group of online organizers, led by creator Dan “DanCantStream” Saltman, has centered its criticisms of Twitch around the revelation that the platform had disabled email signups for users located in Israel and Palestine following the terrorist attacks of Oct. 7, 2023 and the following Israeli military action in Gaza. Twitch lifted the ban earlier this month, but the online organizers viewed the policy as an attempt to prevent Israelis from reporting on the conflict in the region and are using the opportunity to challenge advertisers on brand safety.

When reached for comment about the accusations, a Twitch spokesperson vehemently denied that any of the platform’s actions were evidence of antisemitism and pointed to its community guidelines to protect its spaces for users.

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With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you’ll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Peter Blangiforti, Senior Vice President of Broadcast & Media Technology…

In a media landscape that is constantly reinventing itself through new technology and behaviors, it’s not surprising that friction is created as old meets new. But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI. “There’s an enormous amount of friction in our industry…

Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo’s demand-side platform were informed of the price raise with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science….

The media review excludes the U.S., which was awarded to Publicis Groupe last year. The company spent more than $500 million on media in 2023. NA accounted for three-quarters of the total.

The business impact is not yet clear. Website traffic is up, the paper reports.

Sephora wants to remove the pressure to buy the perfect holiday gift with a comedic campaign directed by Academy Award winner Taika Waititi. The ads, created by agency TBWAChiatDay LA, reassure shoppers that gifting decisions don’t have to be rocket science. The humorous tone marks a shift for Sephora away from traditionally sentimental holiday marketing….

The numbers $1.9 billion — The final total for Paris Olympics revenue for Comcast and NBCUniversal. $1.4 billion — The record-setting revenue from Olympics ad sales. $300 million+ — The Olympics revenue, specifically from Peacock. 36 million — Peacock’s total subscribers after the Olympics and NFL boost. $436 million — Peacock’s losses in third-quarter revenue,…

Media accounted for 36% of net revenue for the year ended June 30, according to a spin-off prospectus released Wednesday. The 369-page document cites “media” 419 times, “creative” 135 times and
“health” 107 times.