Less BS, More Facts, Some Opinions
For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating particular shows before deciding whether to run ads, said Michael Consolazio, VP and digital brand standards lead at GroupeConnect, a division of Publicis Groupe. There […]
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Hi Readers, James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading! And Merry Glitchmas to those who celebrate. In the world of online advertising on big walled-garden platforms – Meta in particular – October through November truly is the season of giving. Of giving advertisers ulcers and panic attacks, that is. ’Tis […]
The post Meta Advertisers Prepare For A Holiday Season Of Gifts And Glitches appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whose Funeral? Google Search upended online traffic earlier this year with a core update as a follow-up to its “helpful content update” last September. The long and short of it is this: Many niche and independent publishers saw a 70% to 90% decline […]
The post Google Sheds No Tears At Its ‘Funeral’ For Blogs; Rage Against The Recommendation Machine appeared first on AdExchanger.
This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits.
Declining site traffic was the most commonly cited challenge listed by publishers attending the Digiday Publishing Summit Europe, which was held this week in Barcelona, Spain. And it was also a major point of conversation during the first of the event’s two town hall sessions, in which publishers were granted anonymity in exchange for candor.
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The build-up to the U.S. presidential election has almost reached its peak, and publishers’ activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in X.
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The Washington Post and the Los Angeles Times’ subscription businesses took a hit last week after the two publishers announced they would not endorse a presidential candidate this year. Hundreds of thousands of subscribers reportedly canceled their subscriptions over the decision.
But other publishers, such as the Guardian and The Philadelphia Inquirer, reiterated their endorsements this election cycle and have seen an influx of revenue as a result.
In response to The Washington Post and the LA Times’ announcements, the Guardian’s editor in chief Betsy Reed sent an email to readers on Oct. 25 to recommit the editorial board’s endorsement of Kamala Harris for president.
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