Month: October 2024

The death of an American woman inside Philip Nitschke’s latest invention reveals the next frontier in the right-to-die debate.

Global Intelligence claims its Cybercheck technology can help cops find key evidence to nail a case. But a WIRED investigation reveals the smoking gun often appears far less solid.

Fast-growing startup Bobbie is tackling a double dose of stigma–breastfeeding in public and swapping mother’s milk for formula–on one of the highest-profile media stages in America. For its first billboard in New York’s Times Square, the formula brand has partnered with Molly Baz, whose previous ad for Swehl–featuring the cookbook author, her pregnant belly, a…

Bots that “remove clothes” from images have run rampant on the messaging app, allowing people to create nonconsensual deepfake images even as lawmakers and tech companies try to crack down.

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins on this week’s episode of AdExchanger Talks. Over the past couple of years, Pinterest has released its Conversions API and direct links […]

The post Talking Positivity And Performance With Pinterest’s CRO appeared first on AdExchanger.

The New York Times sports publisher The Athletic partnered with the sports streaming service Fubo on Tuesday, the latest in a series of integrated partnerships spearheaded by The Athletic since it debuted advertising on its website two years ago. The multiyear tie-up will first see Fubo integrated into live game blogs, with future plans for…

Authenticity is key. The phrase appears in virtually every conversation about influencer marketing. And while it remains accurate, panelists at a group chat at ADWEEK House during Advertising Week New York, sponsored by creator marketing agency The Shelf, dove deeper into how working with creators is changing. “Four or five years ago, it used to…

When Google announced in July that it was not deprecating third-party cookies on the web, the industry breathed a sigh of relief. And a groan. For four years, the industry has been preparing for the cookieless future, including testing Google’s suite of privacy-enhancing technologies, Privacy Sandbox. The July announcement made it seem as if some…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real Verifiers The DOJ and Naval Criminal Investigative Service are talking to ad industry execs about brand safety issues exposed by recent Adalytics reports, Marketing Brew reports.   Adalytics does use Congressional offices, the armed services and other high-profile government agencies as examples […]

The post Washington Eyes Adalytics Reports; Kroger Says Attention Isn’t Worth The Hype appeared first on AdExchanger.

Lego has handled its creative advertising needs in-house for a decade. Now, it’s building up its in-house media buying capabilities.

Following a reorganization of its global media team and giving global media to agency Publicis One in July, the Danish brick-maker is recruiting to improve its in-house media expertise.

It’s currently interviewing to fill the role of vice president of global media activation, a position that will coordinate Lego’s internal marketing efforts and those of its media agency. According to Claire Waugh, svp, markets and channels marketing at the Lego Group, the company is reviewing which areas of its media spend might be brought in-house as part of broader “marketing transformation” effort.

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