Where Viewers Watched Coverage of Hurricane Milton

Hurricane Milton’s landfall on Florida’s west coast occurred on Wednesday night, and viewers were glued in to witness its ferocity as the cable news networks offered blanket coverage of the storm. The big three cable news networks combined for nearly 5 million viewers between 4 p.m. and midnight, with the category three storm making landfall…

The Current State of TV Streaming: Great Stories vs. Instant Virality

You’ve found a new show. It feels made for you. It’s well written, the cast is phenomenal, and you can’t wait to see where Season 2 goes. The show’s only been out for about two months, but you see news that it’s been cancelled already. Another bites the dust. You realize something that felt made…

Study: AI Is Coming To Phones And Consumers Are Worried

30% of smartphone users worry about AI making decisions without their consent, according to a study by Stagwell’s National Research Group. Consumers also worry that AI will make scamming and
spreading misinformation easier.

Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made

Adobe has released AI tools that advertisers and creators can use to build and modify videos and produce videos from prompts and existing images.

What Was It Like To Testify In The Google Ad Tech Antitrust Trial? We Asked Kevel’s CEO

After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of his testimony to his parents. “It was like, ‘Wow, look at our son,’” Avery said. “You know, it’s rare I get […]

The post What Was It Like To Testify In The Google Ad Tech Antitrust Trial? We Asked Kevel’s CEO appeared first on AdExchanger.

4 Ways to Mitigate Bias in AI and Close the Diversity Deficit

Feed a prompt to an AI image generator and you’re bound to encounter an insidious pattern: Do the people look … too stunning? Perhaps even wanton? Gender, race, body type, nationality, religion–you’re almost guaranteed to get prejudiced and outdated stereotypes when using these descriptors in prompts. And “wanton” is a deliberate adjective; it’s mostly used…

Hannah Rahner Named Weekday AM Meteorologist at WBTW in Myrtle Beach

Hannah Rahner has been promoted to weekday morning meteorologist for Myrtle Beach, S.C. CBS affiliate WBTW. The station also announced that James Hopkins will leave the station after ten years. For the past two-and-a-half years, Rahner has been the weekend evening meteorologist. “Whether its breaking into programming with severe weather warnings or telling viewers how…

Two Oklahoma Stations Get New Choppers

Griffin Media has replaced one of its two helicopters, which was destroyed by a tornado, with a state-of-the-art replacement. More than a year after a tornado destroyed both helicopters for Griffin owned KWTV and KOTV, said chopper pilot Jim Gardner and Bob Mills SkyNews 9 are back in the air with a cutting-edge helicopter equipped…