The French capital has become the home of Europe’s growing AI industry—but alongside giants like Mistral are startups building EV charging infrastructure and trying to revolutionize social media.
The Hottest Startups in Zurich in 2024
The Swiss capital might be most associated with fintech, but its startups are also focussing on medical robotics, AI-powered language learning, and the batteries of the future.
The Hottest Startups in Stockholm in 2024
The Swedish capital produced Skype, Spotify, Klarna and Minecraft—its stars of the future are building fintech for businesses, GenAI for lawyers, and full-body health care scans.
Europe’s Innovation Ecosystem Can Make It the New Palo Alto
A cluster of European cities within a five-hour train ride of London could become a unicorn factory to rival Silicon Valley, argues tech investor Saul Klein.
The Hottest Startups in Berlin in 2024
The German capital attracts talent from all over the world, and its startups are building endless AI-generated audio apps, virtual pet apps, and sensors for early wildfire detection.
Inside Hasbro’s Novel ‘Splitsies’ Approach To Brand And Performance Media
Brand media and performance are two separate job functions at toy and game brand Hasbro. But when they collaborate closely, going “splitsies” makes sense, said Jennifer Burch, Hasbro’s senior director of global media. Burch oversees all aspects of Hasbro’s media planning and execution. The work she and her team does helps fill the funnel through […]
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The In-Game Scale Barrier; The Web’s Right Time, Right Place
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gamesmanship Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for programmatic gameplay ads. The Frameplay Exchange now includes impressions from two other in-gaming ad exchanges, Adverty and AdInMo, which Frameplay CEO Sandy Shanman says represents […]
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Media Buying Briefing: How incremental testing helps tackle cookie, attribution challenges
Measurement can feel like a constant moving target for media agencies tasked with proving their results for clients — but can incremental testing become one solution?
The argument in its favor is that incremental testing can offer a more accurate and data-driven approach to understanding the true impact of marketing investments across various channels for an agency’s clients. Experiments can compare the behavior of users in an ad campaign and help marketers see where ads are driving more conversions — or if these increases would have happened anyway.
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Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?
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YouTube has traditionally been the dominant platform when it comes to video-focused social media — something that’s true for publishers just as much as any other group. And while publishers’ use of YouTube remains strong, Digiday+ Research surveys conducted among publisher professionals every summer since 2022 show that TikTok’s place in publishers’ video-focused social media strategies is growing stronger, with the potential to possibly surpass YouTube and become the dominant video-focused social media platform for the group in the near future.
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Political ad spending piles up in key states less than a month until Election Day
With less than a month until the 2024 U.S. presidential election, political advertisers are increasing spending to reach voters in just a half dozen states.
Since Vice President Kamala Harris announced her presidential candidacy in late July, Democrats have spent $1.1 billion in aired ads and future reservations while Republicans have spent just $400 million. That’s according to the latest report by AdImpact, which has tracked 253 unique broadcast political ads and 904,000 broadcast airings targeting the Presidential election since Super Tuesday.
Most of that money is focused on key battleground states. According to AdImpact, 79% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the 2024 presidential race, according to the AdImpact report. These battleground states — Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin — are also set to receive 88% of future reservations between Oct. 10 and Election Day.
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