Month: October 2024

Google Ads will implement a data-retention policy on November 13 that limits historical data access to 11 years.

In the unfolding narrative of advertising’s cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of propaganda posters used to dehumanize and mischaracterize. They are relics of a time when images were manipulated to weave false narratives–narratives that continue to…

As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We’re focusing on time periods and networks that don’t always factor into our weekly coverage, from the Sunday morning shows to NewsNation and CNBC. Sunday Morning News CBS News’ Face…

With another presidential debate looking increasingly unlikely, the cable news networks have pivoted to another format they know well–town halls. On Friday, CNN and Fox News both announced separate town halls with the candidates. Vice President Kamala Harris will appear on CNN, while former President Donald Trump will be on Fox. CNN’s live town hall…

TikTok is launching a new fall promotion on its ecommerce platform that will offer discounts across thousands of products, highlighting brands like e.l.f., Pacsun, Dyson and more.

The decision to launch the practice was partially based on agency research finding that 98% of healthcare professionals globally will be influenced by earned media “at some point within their journey
to prescription,” and 86% trust earned media more than pharma-owned touchpoints.

Retail media campaigns gained third-party media measurement from Incremental with the integration into Skai’s ad platform.

Utah officials plan to ask a federal appellate court to allow enforcement of a new law that would restrict social media platforms’ ability to serve content to minors under 18.