Elon Musk’s X Corp. has dropped its claims against the food company Unilever, one of the businesses sued by X in August for allegedly scheming to deprive it of ad revenue.
G/O Media Is Suing Paste Media a Year After Selling It Jezebel
The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the titles Jezebel and Splinter from G/O Media in November 2023. The…
Coffee Mate’s ‘Unbreak My Break Room’ Breaks Through
Iced coffee in the water fountain is among the breakthroughs in this redesign of a teacher’s lounge, part of brand content starring Brent Staples.
Pachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea, resulting in her growing up in a multicultural household. Her upbringing has always played a major role in her life and the…
Tips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In Experiential Marketing
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In “Immersive Brand Moments: Designing Experiences That Captivate and Convert,” an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out. “There has just still been a lot of…
‘Ad Voice’ Data Still Tops For Broadcast, Cable: Comscore
In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast – with just 13.1% of TV ad time going to streaming platforms. Breaking this down, 43.7% went to broadcast; 43.3% ‘for cable TV
networks.
networks.
Shutterfly Wants to Banish Generic, Throwaway Gifts This Holiday Season
No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any “talking” wall plaque or novelty necktie-and yet those gifts, or “gifts,” arrive each year, destined for dusty basements and yard sales across America. Shutterfly, in one of the first holiday ads to launch for the 2024 season, suggests…
Trump, Harris Tied in Swing States Despite Trump Leading on Top Issues | WSJ
Advertisers Losing Consumers To Ad Fatigue
Showing that ad fatigue negatively impacts viewers’ purchasing decisions, a study found 61% of consumers are less likely to want to buy products or use services from a company that shows the same ads
back to back.
back to back.
Here’s the Roundup for the Week Ending October 11
Happy Friday to all who celebrate. In this week’s roundup of stories we didn’t post for one reason or another, we see the usual to and fro of local talent. We also see that an Atlanta artist is paying tribute to Jovita Moore, who died from brain cancer in 2021 and a GoFundMe has been…