If you are in the market for a sponsorship plan of any kind, please apply the mantra “buy what you need and use what you buy.”
Are Brand-Safety Concerns Hurting Quality Journalism?
The idea for Stagwell’s “Future Of News” project, CEO Mark Penn told an Advertising Week crowd, had been germinating since his days at Microsoft over a decade ago.
Why Vox Media Is Selling Its Podcasts as Multichannel Franchises
The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. “As video has become a bigger part of the conversation in the podcast space,…
Netflix’s Modest Content Costs: Legacy Media Still A Working ‘Frenemy’?
Over the five-year period from 2019-24, Netflix revenues have grown on average 14% per year while its content spending has climbed just around 3%.
Mediahub Names Estebanell U.S. CEO
Estebanell steps into the role after serving as global chief client officer at sister agency Initiative for the past two years. She replaces Sean Corcoran, who left for a new role with BarkleyOKRP in
August.
August.
Melissa Torres Moving on From WWLP in Springfield
Melissa Torres is leaving WWLP in Springfield, Massachusetts. The Nexstar NBC affiliate said Torres is moving out west to work at another Nexstar station. By the goodbye photo we posted, it looks like she’s going to KRQE in Albuquerque, New Mexico. “I’m filled with a multitude of emotions as I close this chapter in my…
Social Media Tells You Who You Are. What if It’s Totally Wrong?
Pinterest and Threads seem convinced I’m in my 60s or going through menopause. Spend enough time in the bizarro worlds of these feeds, and you can start to believe anything.
CBS Newsman Does Great Interview, Then Gets In Trouble For It
“CBS Mornings” co-anchor Tony Dokoupil did a great job asking questions and author Ta-Nehisi Coates did a masterful job answering them.
DOJ’s Plan to Dethrone Google’s Search Dominance Shakes Gen AI Ambitions
Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search. The proposed remedies recommended by the Department of Justice (DOJ) to rid Google of its alleged monopolistic behavior in search have the potential to hamper…
