Month: October 2024

DoubleVerify is introducing pre-screen content controls on Facebook and Instagram, aiming to provide advertisers with another layer of control in regard to where their ads are placed.

A suddenly roofless Tropicana Field. A construction crane toppling over and crashing into the Tampa Times offices. Those are some of the searing images that aired on the major networks when Hurricane Milton made landfall on the Florida Peninsula on Wednesday night as a Category 3 storm. Even as coverage shifts into recovery phase, those…

Dateline Blayne: The Dateline NBC family grows with the addition of its newest correspondent, Blayne Alexander. Based in Atlanta and just back from maternity leave, Alexander has been with NBC News since 2019 and previously reported on the 2020 and 2022 elections, the COVID-19 pandemic, and nationwide protests around racial injustice. “Blayne Alexander is an…

In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an immigrant from Guatemala, I knew that the Latino experience here is diverse and nuanced. Yet,…

Rob Hall, Chief Data Officer, GumGum

Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult. 

For starters, there’s a highly fragmented media landscape and a seemingly infinite amount of ads and places to put them. Added to that, the industry is constantly reshaping itself based on signal loss from privacy, as well as legislative changes and technology updates. 

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Add Paramount Global co-CEO George Cheeks to the list of executives weighing in on the fallout of the CBS Mornings interview between co-anchor Tony Dokoupil and author Ta-Nehisi Coates. In a memo to staffers, Cheeks expressed support for CBS News executives while also saying that there needed to be “further substantive dialogue” about news division’s…

Apple TV+ joins other premium streamers that exist as separate add-on channels on the Prime Video platform: Max, Paramount+, AMC+, and Starz.

But the group thinks the DOJ should have mandated competitive rates for traditional search.

Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023. Peluso joined CVS Health in January 2021 as her brother was battling cancer, she wrote on LinkedIn. While there, she led teams…

Is a deal really a deal? Amazon’s ChatGPT competitor, a chatbot it calls Rufus, will now answer some user questions on price changes.