Month: October 2024

Amazon wants to build AI agents that will perform specific tasks without human intervention, but it’s not the only one. Agora may be the latest tech company to be part of an explosion to make
technology feel more human-like on billions of devices for video, voice and chat.

Readopting start-up practices, even in companies that are many years past their founding days, creates significant advantages.

Today, on the last day of Advertising Week, DirecTV announced it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, on Nov. 15. When it launches, MyFree DirecTV will give viewers direct access to curated FAST channel content and an extensive on-demand library, with additional channels slated to join the MyFree DirecTV…

MyFree DirecTV will give users “curated” content, an on-demand library, and number of FAST “channels” as part of the launch. The company says the platform will enter a FAST marketplace grown to nearly
$8 billion in the U.S. this year.

Nick Karrat is lacing up his Jordans and heading to Detroit to become the new chief marketing officer at online marketplace StockX. The “current culture marketplace” connects buyers and sellers across the globe through dynamic pricing mechanisms that enable transactions based on market value, and it focuses on high-demand goods such as accessories, apparel, collectibles,…

Allen Media-owned station KADN in Lafayette and Acadiana, Louisiana has laid off staff due to “economic challenges.” The Fox and NBC affiliate will also drop their morning and noon newscasts. The Advocate said a source told them, “the cuts include the faces of its morning show, Good Day Acadiana — reporter Al Hebert, co-anchors Alex…

Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.

The post It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers appeared first on AdExchanger.

Several broadcast meteorologists tell Rolling Stone, they’re spending more time trying to fight the increasing flow of misinformation whenever there’s a major weather event. Some say they are also being threatened while doing it. “People are just so far gone, it’s honestly making me lose all faith in humanity,” said Washington D.C.-based meteorologist Matthew Cappucci….

News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And they’re doing it by building private marketplaces of trusted news sites that, in theory, shouldn’t raise brand safety concerns. On Wednesday, publisher advisory firm Prohaska Consulting debuted the ProNews Collective, a private marketplace (PMP) of […]

The post News Publishers Are Banding Together To Beat Brand Safety Blocking appeared first on AdExchanger.

When teachers at a Los Angeles high school called their on-site lounge “sad,” “basic,” and “antiquated,” they were being charitable. In truth, the room likely hadn’t been remodeled since the ’80s, with its drab decor and random clutter making it the opposite of a restful retreat for the educators. Coffee Mate, via its recently named…