Month: October 2024

Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking a write-down of 21 million GPB due to updated trading and economic conditions.

What’s missing from the new “Barney” series coming to Max next week? The answer: Actual children.

A group of Wikipedia editors formed WikiProject AI Cleanup, “a collaboration to combat the increasing problem of unsourced, poorly-written, artificial-intelligence-generated content on Wikipedia.” (404 Media)

Days out from the inaugural event, Blackweek’s organizers already have a long-term vision. “We want this to be the Black Davos,” Walter T. Geer III, Blackweek co-founder and VML’s chief creative officer (CCO) of Innovation for North America, told ADWEEK. From Oct. 15-18, Blackweek will debut in NYC, where senior marketers from brands including Ugg…

There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, Walmart and Temu are fighting to be the most cost-effective manufacturers and distributors of relatively low-cost merchandise to people’s doorsteps within a day or two. Not to mention free returns. Consumers like this trend, because they’re getting cheap […]

The post Mid-Tier Ecommerce Marketplaces Are Trying – And Failing – To Make The Numbers Work appeared first on AdExchanger.

CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series? Yes! Did I […]

The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger.

Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million.

The post It’s Grimace Versus Gritty; Zeta Global Strikes Again appeared first on AdExchanger.

The National Women’s Soccer League (NWSL) and publisher Footballco are increasing their engagement with the creators working on soccer’s sidelines.

The approach has attracted advertisers, including Google Pixel, to women’s soccer in the U.S. amid a landmark season for the sport. This year marked the first of a $240 million media rights deal struck between the NWSL and four companies (Amazon, CBS, ESPN and Scripps), as well as a new collective bargaining agreement that has abolished the player draft and moved the NWSL closer to the international soccer world.

Sponsors and brands are in hot pursuit, thanks in part to the work of the league’s marketing team, led by former NFL brand chief Julie Haddon. When she joined the NWSL to build up its marketing team two years ago, Haddon had only an office cactus for company. “The joke around the office was that it was my first employee,” she recalled.

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Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance.

Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations. 

Still, on the conference stage and sidelines of Advertising Week, New York, attendees busied themselves with thoughts of the more recent antitrust trial; for some, the ad tech landscape will prove a more messy affair.

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