Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America, L’Oreal Groupe’s Maybelline NY and CeraVe, and Capital One would be sponsors for the 50th season of SNL. And on Tuesday during a panel…
How the AI Nobel Prizes Could Change the Focus of Research
It has been a billboard week for artificial intelligence research. But could big wins for Demis Hassabis and Geoffrey Hinton change broader scientific incentives?
Telenovelas and Reggaeton: The Myth of Latine Media Consumption
Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. Early in my career, I sat in a job interview for an entertainment writer position when the senior editor hit me with a question I’ll never forget: “Do…
SearchGPT To Integrate Into ChatGPT By End Of Year
An OpenAI exec told publishers the company does not intend to share ad revenue from its AI search product with publishers whose content it serves — at least for now.
Shari Redstone Defends Tony Dokoupil Amidst Ta-Nehisi Coates Interview Fallout
The fallout from CBS Mornings co-anchor Tony Dokoupil’s interview with author Ta-Nehisi Coates took another turn on Wednesday. Shari Redstone, chair of CBS News’ parent company Paramount Global, publicly defended Dokoupil and expressed disagreement with how network executives handled the post-interview controversy. According to CNN, Redstone commented on the situation during an Advertising Week panel…
Infinite Reality Boosts Commerce Capabilities With Acquisition of Zappar for $45M
Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $45 million. Infinite Reality bills itself as an “innovation company” that uses artificial intelligence, spatial computing, and other immersive technologies to power its solutions for commerce, community, and digital media. Infinite Reality said its acquisition of Zappar better positions it to reshape…
IAB, Others Urge Court To Reconsider Ruling That Curbed TikTok’s Section 230 Protections
The recent ruling “destabilizes established law in ways that threaten profound consequences for countless websites across the Internet — and their users,” the IAB and business groups tell a federal
appellate court.
appellate court.
Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023,
dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.
dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.
69,000 Bitcoins Are Headed for the US Treasury—While the Agent Who Seized Them Is in Jail
The $4.4 billion in crypto is set to be the largest pile of criminal proceeds ever sold off by the US. The former IRS agent who seized the recording-breaking sum, meanwhile, languishes in a Nigerian jail cell.
Watch John Morales’ Emotional Reaction to Hurricane Milton
As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential devastation this extreme weather event could bring. One such meteorologist is John Morales from WTVJ, NBC’s local affiliate in Miami. On Monday, Morales visibly teared up while providing…