Month: October 2024

This is TVNewser’s basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on politics and were rewarded with high viewership. CNN, Fox News and MSNBC were all up in both measured categories across both dayparts….

The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders–Brad Feinberg, Molson Coors vp of media and digital; Shenen Reed, General Motors Global Chief Media Officer; and John Terrana, VaynerMedia Chief Media Officer–met for a discussion…

Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer, more reliable ad environment for advertisers and their customers as malvertising continues to become a
challenge across the ad industry.

When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign, without a record label or intermediary. To do this, he used Superphone, a product powered by his platform Disruptive Multimedia. The product empowers artists and creators…

If you think the United States is politically divided now, just wait for the AI culture wars.

Ahead of details of the NBA’s new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league’s 2024 Black Friday games and its new NBA studio. At ADWEEK’s Mediaweek event on Tuesday, Amazon head of U.S. video and live sports sales, Danielle Carney, announced that Amazon would have…

Today (Oct. 30), Criteo posted mixed results for the three months ending Sept. 30. Revenues were $459 million, representing a 2% annual decline, although gross profit increased 13% to $232 million during the period.

These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies.

Criteo’s leadership quickly pointed to some of its operational highlights during the period, such as “disciplined cost management” — traffic acquisition costs (TAC) were $193 million, compared to $224 million 12 months earlier.

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Five major Ogilvy clients received golden tickets yesterday morning–but they won’t get them into Willy Wonka’s Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil fuel funfair dreamed up by activists at the climate campaign group Serious People. The hand-delivered package also included an “oilypop” and a letter to each company’s leaders,…

The presidential race between Vice President Kamala Harris and former President Donald Trump has dominated the news cycle since the summer, and October was no different. The one exception to the non-stop election cycle was the brief period last month when all eyes turned to Florida as Hurricane Milton barreled through the Sunshine State. As…