Month: October 2024

Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers’ pre-purchase actions and behavior…

Braze co-founder and CTO Jon Hyman believes everyone will have their own AI agent that will determine what’s important to read and what’s not.

This is TVNewser’s basic cable network ranker and cable news report for the week of September 30, 2024. While the evening news broadcasts may not have seen a bounce from last week’s CBS News vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance, the cable news nets did enjoy a boost for their…

Instacart and Roku have expanded their partnership to support campaigns wherever advertisers want to run media, including streaming, search and social. Instacart says people watching content on Roku
can see an ad and get the advertised products in their hands within an hour.I

Amazon feeds its large language models vast quantities of retail data. It says its AI agents might someday be smart enough to buy you stuff without you even having to ask.

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…

The FCC has responded to the Florida State Department of Health after it sent a cease and desist letter to Tampa station WFLA and also WCJB in Gainesville demanding they stop airing an abortion rights ad. FCC chairwoman Jessica Rosenworcel issued a statement saying, in part, “Threats against broadcast stations for airing content that conflicts…

With Hurricane Milton bearing down on Florida, former KWTV reporter Anjelicia Bruton spoke with her former station about what its like covering hurricanes. “This past week’s been just like crazy preparations,” Bruton said. She works for WTSP in Tampa where Milton is expected to hit hardest. She covered numerous tornadoes in her time with the…

End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works. The merger was first rumored […]

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