The Amazon-owned home-surveillance business will offer users the ability to search footage for specific objects and actions. WIRED gave it a try.
As Qantas Brand Struggles at Home, It Seeks a Lift Abroad
Qantas Airways has long called itself the “spirit of Australia,” and its brand is intertwined with the nation’s identity. Now it’s hoping to translate that equity internationally through its most significant marketing push in North America in a decade. The airline launched its first brand campaign for the North American market in 10 years with…
Squarespace’s Latest Artistic Collab Is With Jeff Koons
The work of celebrated artist Jeff Koons has spread to the far corners of the world, including a recent sports-themed group show pegged to the 2024 Summer Olympics in Paris and solo exhibits in Italy, Qatar, and Greece. But his inflatable sculptures and technicolor paintings have never been gathered in one place before, which had…
Pearls Before Swine by Stephan Pastis for Wed, 09 Oct 2024
Adtech Firms Invested Millions In the Cookieless Future, ROI Remains Slow to Materialize
For four years, adtech firms have been preparing for Google’s deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK. That’s been compounded by Google’s July announcement that the company would not, in fact, deprecate…
US Says It’s Weighing Google Breakup as Monopoly Case Remedy
The U.S. Department of Justice told a federal judge it is considering recommending that Google be forced to sell off parts of its operations to alleviate the harm caused by its monopolization of the online search market, in what would be a historic antitrust breakup. (Bloomberg) The DOJ also said it was “considering behavioral and…
Walmart Reveals How It’s Using Gen AI and Augmented Reality to Change Shopping
Walmart is using new types of artificial intelligence, generative AI, and immersive commerce in its stores. The new technology is part of Walmart’s broader “adaptive retail” strategy aimed at incorporating technology into the customer experience. The retail giant said the goal is to create “hyper-personalized, convenient, and engaging shopping experiences” across Walmart and Sam’s Club…
Hearst, OpenAI—Flush With Cash—Strike Content Deal
OpenAI struck a content partnership deal with Hearst, one of the largest newspaper and magazine holding groups in the country, the companies said Tuesday. (Axios) The collaboration spans over 20 magazine brands and more than 40 newspapers, which include the Houston Chronicle, the San Francisco Chronicle, Esquire, Cosmopolitan, Elle, Runner’s World, and Women’s Health. (WSJ)…
X Is Back in Brazil
Brazil’s Supreme Court has lifted its ban on X after the company paid a $5.1 million fine and blocked accounts accused of breaking the law.
NBC’s Dateline Adds Blayne Alexander to True Crime Crew
NBC News correspondent Blayne Alexander is returning from maternity leave this week for a full-time role on Dateline, the network’s long-running and seemingly ubiquitous true crime program. (LA Times / Hollywood Inc)