The New York Times is making a bigger play into online gaming. On Tuesday, the paper began beta testing a new puzzle called Zorse, Semafor has learned. It will be a “phrase-guessing game where every puzzle is a mashup of two phrases,” the company confirmed in a statement. (Semafor)
The Independent Set to Double Profit, Revenue Over Last 5 Years
The Independent reported strong growth in operating profit for 2023 on revenue that was flat year-on-year. (Press Gazette)
What We’ve Overlooked In the Agency AI Conversation
2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did….
Lockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To
Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools and others. It’s time-consuming, and publishers have limited engineering resources, which makes it hard to know which partners to focus on. But that’s not even the biggest roadblock, said Keith […]
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HUMAN Raises $50 Million To Build A Deterministic ID For Attribution
The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday it raised more than $50 million in a growth funding round. It will use the infusion of cash to evolve its ad fraud detection platform into a full-fledged measurement solution, with an emphasis on closed-loop […]
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How To Make Google’s Network Business A Force For Good
For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti football” of the world’s largest ad tech business. Closing arguments in the case aren’t until the end of November, but […]
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Stick A Pin In it; When Reddit’s Data Is Google Data, Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor Pinterest Pinterest is picking up supporters on Wall Street, Bloomberg reports. Investors aren’t enthused, exactly, but see Pinterest as an “underappreciated bargain” with revenue growth. “Improving ad targeting is a natural use for AI, and [Pinterest’s] partnership with Amazon is a match […]
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How independent agencies go on the offensive to find new growth opportunities
Independent agencies are increasingly taking an offensive approach to win clients and grow their services. Even if that means new hires to change the pitching approach and focus on consultative services.
As analyst Brian Wieser noted, various large independent agencies are currently trying to bounce back from a challenging 2023, but third-quarter results show some gains in revenue growth from the previous quarter. It will be up to agencies to differentiate themselves to go after new business as the end of year becomes even more competitive.
Last month, media agency Apollo Partners added a growth and marketing exec to support its expansion strategy. The agency said anecdotally that it doubled in size, adding jobs throughout its San Francisco, New York and Austin, Texas, in the last two years. It also secured clients including Nature’s Bakery, Intuit and Mars as it continues to grow in the consumer packaged goods and quick service restaurant sectors.
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Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
The lines between influencers and athletes are overlapping — and marketers are taking notice.
Brands see sportspeople as a means of reaching engaged, focused fan communities — particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) industry. The topic was a conversation point across at least eight panels on Tuesday at this year’s Advertising Week New York.
“Brands are starting to value women’s sports closer to what they should be,” said Nicole Jeter West, co-founder of creative agency Vanguard Maven Group on the panel “Owning the Game: Scoring Big in Women’s Sports.”
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Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report
This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact.
It’s shaping up to be a bigger and better year for ad spending in 2024. And the agencies Digiday surveyed for its third-annual media agency report said they’re seeing positive spending among their clients.
Our full report examines the current and future state of media agencies from the perspective of total client spending and spending by media channel, and delves into the impact of retail media on agencies. You can read the full report here.
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