Month: October 2024

This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency are affecting people’s purchase decisions.

• IDing the overexposure issue
• Amazon’s new ad load, Meta’s new AI video generator, Vizio’s new deal and more

IDing the overexposure issue

For years, ad buyers have been complaining about their struggle to manage how often audiences are shown their ads across traditional TV and streaming and how the overexposure issue could affect how the ads are received by viewers. Now that impact has been quantified.

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Consumer attitudes toward data privacy may never actually be factored into national privacy legislation to the extent it should — if that legislation ever takes place. Nevertheless, marketers certainly need to be aware of how their potential customers feel about their data being shared.

One thing’s for sure, according to consumer research Omnicom Media Group conducted to better understand consumer attitudes: it doesn’t fall along generational lines as simply as conventional wisdom once thought.

The media agency network owned by Omnicom spent the first half of Advertising Week tackling issues it believes are of paramount interest to its clients — seeking more transparency around ad auctions followed by seeking platform cooperation to better understand AI’s role in ad auctions.

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The Department of Justice submitted their proposed remedies to the August federal court ruling that Google illegally monopolizes search, arguing that Google should be prohibited from using their own products like Chrome, Android and the Play App store to advantage their search-related business. The proposed remedies might include a break up of the company, though…

A new HBO documentary takes a swing at uncovering the real identity of Satoshi Nakamoto, inventor of Bitcoin. But without incontrovertible proof, the myth lives on.

Small and medium-sized businesses were surveyed to identify who they believe would become the best presidential candidate to support SMBs. The data highlights what’s important to this group, how the
election will influencer media buying, and how they think about the candidates, no matter who’s elected to the White House for the next four years.

Chris Ruggeri has added station manager to his current role as vice president of sales at CBS owned Boston station WBZ. He’ll take on additional management responsibilities in the new role, which includes overseeing the station’s day-to-day operations across departments, when gm Johnny Green is in New York. Former WBZ president and general manager Justin…

While the first week of October marks the high stakes homestretch of the 2024 presidential election, all three evening news broadcasts experienced double-digit drops in total viewers and the advertiser-favored Adults 25-54 demo. The declines were especially painful for CBS News, which hosted last week’s vice presidential debate between Gov. Tim Walz and Sen. J.D….

The second week of the 2023-2024 TV season saw ABC News’ Good Morning America once again in the top position with total viewers. Meanwhile, NBC News’ Today–which in recent weeks has put up a spirited battle to unseat its rival–took second place in that category, but remained No. 1 with the advertiser-coveted Adults 25-54 demo….

In “Teacup,” horses and goats are kicking up their heels and hooves in ways that their human owners do not understand.

Gina Whelehan, senior director, video at Butler/Till, explains how OTT advertisers can provide an experience for viewers that is engaging and builds stronger connections without disrupting their
viewing environment.