Month: October 2024

Among the biggest takeaways in new report: Cultural relevance boosted purchase intent up to 25%, and brand opinion by up to 50%.

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” in the interviewee’s responses. At age 50, Beatriz Acevedo was supposed to be scaling back the “hustle of the startup life.” Her career had already seen multiple milestones. At age 8, she was a member of the union in Mexico for radio…

TikTok is aware that “compulsive use” of the platform is “wreaking havoc on the mental health of millions of American children and teenagers,” New York’s attorney general claims in a new lawsuit
against the company.

Starting on Tuesday, the social media company will begin testing “Sponsored Snaps” with Disney in users’ personal inboxes.

Meta has introduced generative AI tools designed to help advertisers capitalize on changing user behavior across Facebook and Instagram. time on both platforms are now spent watching videos.

On Tuesday, Meta announced that it’s testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads. Another test involves adjusting the aspect ratio of a video by automatically generating the unseen pixels within every frame. That way, a video made for Facebook can be easily […]

The post Video And Generative AI Is Meta’s Favorite Combo appeared first on AdExchanger.

The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability.

For instance, inclusion was at the center of Mastercard’s Touch Card, which earned a win in the Disability category. Touch Card was developed to break down barriers faced by blind and low-sighted individuals when conducting financial activities. To celebrate its launch in Australia, Mastercard created “TOUCH,” a feature-length motion film experienced solely through sound. The film — developed in collaboration with blind and low-vision creatives — reimagined storytelling by eliminating visuals, offering an inclusive experience that resonated with both sighted and non-sighted audiences. 

The judges also recognized Samsung Electronics America in the Education category for its Solve for Tomorrow (SFT) competition, which encourages U.S. middle and high school students to apply STEM skills to solve local community issues. As a core part of Samsung’s mission, SFT aims to reignite passion for STEM learning and prepare a future workforce. Now in its 14th year, competition finalists presented their projects in Washington, D.C. This year’s winning innovations include bioluminescent streetlights, AI-powered language tutors and seaweed-based paper products, all showcasing STEM’s transformative power inside and outside the classroom.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

“The mere act of purchasing a competitor’s trademarks in the context of keyword search advertising does not constitute trademark infringement,” a federal appeals court ruled Tuesday.

Nearly two weeks after Hurricane Helene brought untold devastation to the southern United States, the region is facing another extreme weather event, Hurricane Milton. Mass evacuations are already underway in parts of Florida ahead of Milton’a expected landfall on Wednesday as a potential Category 4 storm. The National Weather Service has issued a warning of…

The partnership will provide customers with a personalized multichannel experience ahead of the upcoming holiday shopping season.