Month: October 2024

Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another flavor to its product line: vanilla. Likewise, Aaron McMillan, managing director of hospitality programs at United Airlines, was thrilled to share flights had begun offering an assortment of canned wine to economy passengers. All American…

Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. According to Meta, 60% of users’ time on both platforms is now spent watching videos. The Video Expansion feature lets…

CBS Mornings co-anchor Tony Dokoupil is currently under the public microscope for an interview that CBS News executives have now said did not meet the network’s editorial standards. The interview and the network’s response to it has inspired debate inside and outside of CBS over the last few days. The inciting incident was Dokoupil’s conversation…

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision targeting is the norm, even as the traditional methods of tracking have evolved. Now, we’re heading toward the final frontier […]

The post Programmatic Advertising’s Final Frontier Is Linear TV appeared first on AdExchanger.

Keeping up with trends is a necessary endeavor for marketers, but it can also be time-consuming, resource-draining, and costly. Help is on the way from media company ATTN: and ADWEEK. The purpose-driven, storytelling media company and division of Candle Media is teaming up with the leading source of news and insight serving the brand marketing…

Mediaplus, part of the Serviceplan Group, has won the pitch for the global media account of the technology and services giant Bosch. The independent agency group will now oversee media strategy, planning, and purchasing for ten different Bosch business units in 38 countries. The account covers markets in Europe, Asia, Australia, New Zealand, South Africa,…

The strongest-performing show for the month was Fox News’ “The Five,” earning 3.3 million viewers.

Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence.

Amy Fox, Chief Product Officer, Blis

Traditional measurement, as it stands, is broken. While the reduction of personal data and its impact on planning and targeting has been discussed at length by the industry, its impact on measurement gets less of the limelight.

Between the rise of new programmatic channels and the fall of cookies and personal IDs, an urgent challenge is emerging — the need to provide a more sustainable solution to personalized advertising that continues to drive and measure the performance advertisers demand without getting lost in proxy metrics or dead ends.  

Modern display and mobile measurement solutions are still heavily dependent on identifiers and involve assembling separate channel reports and a worryingly large amount of data extrapolation. This approach is costly, time-consuming and yields results lacking precision and reliability. This will continue to worsen as it becomes increasingly difficult to connect audience profiles across the internet and various channels, making it almost impossible to understand the overall impact of omnichannel campaigns.

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