Month: October 2024

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD). Buyers can target low-, medium- and high-attention inventory via […]

The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared first on AdExchanger.

The deal ups Tombras’ reach with top CPG clients, such as Ricola.

Houston CBS station KHOU was forced to evacuate last night because of a suspicious package sent to another tenant in its building. According to police, an officer heard a vibrating sound when they opened a package that was sent to the Saudi Consulate General, which has a suite on the 15th floor of the building…

The partnership builds on previous joint efforts by the companies on behalf of brands like Danone and Church & Dwight. Shaping the platform’s brand ecosystem is a key element of the partnership.

WOIO reporter Winnie Dortch was shot early Monday morning in a domestic incident where a man was killed. Lakewood, Ohio police said that just before 8 a.m. Monday, a person called to report two people arguing. When the police got there, they found two people shot. Lakewood police have identified the man as Bryant Carter,…

Chief meteorologist Haley Clawson is leaving Palm Springs ABC affiliate KESQ after eight years. “After much reflection, I’ve decided to step away from my role as Chief Meteorologist at News Channel 3,” she wrote on social media. “This has been an incredibly rewarding journey and it will be hard to leave this decade-long career. However,…

Guy Fieri might the self-styled expert on diners, drive-ins and dives, but Lawrence Jones could probably give that spiky-haired chef a run for his Donkey Sauce. The Fox & Friends co-host is a dine-in diner regular courtesy of the Fox News morning show’s popular Breakfast with Friends segment, which sends him to eateries across the…

Snap said Tuesday that it began testing two new placements for ads on the Snapchat platform: Sponsored Snaps and Promoted Places on Snap Map. “We’re enhancing our ad offerings to meet Snapchatters where they are, and we are excited to help brands show up in surfaces where attention and engagement is high, like chat and…

Claim, an app that helps shoppers find and use promotions at stores, has raised $12 million in Series A funding. The funding was led by VMG Technology and also includes previous investors Sequoia Capital and Susa Ventures. The three-year-old company has raised a total of $20 million. Claim’s goal is to help marketers find new…

As Roblox expands its advertising business, WPP has become the latest major industry player to announce a partnership with the metaverse platform.

WPP and its media buying arm GroupM today have officially been inducted into the Roblox Partner Program. The giant agency holding company is the first new member to join the program following the announcement of its expansion at Roblox Developers Conference last month. It’s the second agency holding company to join the Roblox Partner Program, following Dentsu, which was one of the initial seven partners when the program kicked off last year.

“Some partnerships are built on what you hope to do together,” said Roblox vp of global brand partnerships and advertising Stephanie Latham. “Our partnership is building off the existing success that WPP and GroupM are already having with dozens of their clients on our platform, and it will also help us at Roblox push the boundaries of what’s possible in the immersive media space.”

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