Epic Games is planning to merge Unreal Engine – its suite of high-end game development tools – with its simpler Unreal Editor for Fortnite, according to CEO Tim Sweeney.
Here’s Where You Can See Kamala Harris and Tim Walz on TV This Week
It’s media blitz time for Vice President Kamala Harris and her running mate Gov. Tim Walz. The Democratic duo are making multiple appearances on a variety of outlets this week as Election Day draws ever closer. Here’s TVNewser’s round-up of where you can expect to see former President Donald Trump and his running mate J.D….
FTX Customers Will Get Back Billions After Judge OKs Bankruptcy Plan
A US judge has authorized a plan for fallen crypto exchange FTX to return money to former customers, as the drawn-out bankruptcy process approaches its end.
Apple Wants Its iPhone 16 Pro to ‘Capture’ Amateur and Professional Filmmakers Alike
Apple is touting the filmmaking capabilities of its iPhone 16 Pro with “Capture,” a short film that debuted Monday. Aoife McArdle directed “Capture,” which salutes classic cinematic tropes with real stunts and effects, demonstrating the iPhone 16 Pro’s ability to shoot Hollywood-quality video due to features like its 4K video resolution, 120-frame-per-second rate, and the…
Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
GumGum’s Mindset Graph – which gives advertisers deeper insights into its contextual, attention and creative product lines – launched a campaign with Havas for the 60th anniversary of “Doctor Who.”
How 3 Creators Found Brands to Back Their Content
Creators make it look like cranking out content is a breeze with slick posts for social media. But the reality is that creating content requires expensive high-end equipment like cameras and a significant amount of time editing and brainstorming new ideas. And creators are hungry for brand deals that offset some of the costs. In…
Threads Has An ‘Engagement-Bait’ Problem
Threads is becoming overrun by engagement bait – polarizing content created to elicit impassioned responses from users, according to Instagram head Adam Mosseri, who says the company is trying to
“get it under control.”
“get it under control.”
Behold the Boogeyman: Brands Latch Onto Halloween for Creepy Campaigns
It wouldn’t be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with just such a creature that terrorizes young housemates and then backseat drives them to a theme park outing. The 5-minute film, a narrative first for the brand from creative agency TMA, leans heavily into the horror genre, adding a tension-busting,…
No Joke: ‘Joker: Folie A Deux’ Bombs
“Joker: Folie a Deux” landed with a dismal $40 million in box-office revenue for its opening weekend, according to Comscore. Initially, the movie expected to pull in as much as $70 million.
Watchdog Seeks Probe Of CTV Ad Targeting
CTV “has become a major focal point for the commercial surveillance marketing system,” Jeffrey Chester, executive director of the Center for Digital Democracy, says in a letter sent to the FTC.