Month: October 2024

Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone. Impressive numbers. But investors seemed to […]

The post Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet appeared first on AdExchanger.

Allergy medication isn’t always the most obvious product category to partner with one of streaming’s buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of Haleon-owned Flonase. “Allergy is hard and making allergy feel authentic and magical is pretty impossible to do,” Lanzi said on stage at Mediaweek in New York….

European ambitions to reign in the US tech giants depend on the outcome of the election—and the fate of antitrust firebrand Lina Khan.

For the first time ever, YouTube’s ad and subscription revenue combined surpassed $50 billion during the past four quarters. YouTube TV, NFL Sunday Ticket and YouTube Music Premium are driving the
growth.

The turmoil continues over the decision to not endorse a Presidential candidate.

Rati Sahi Levesque takes the helm as the struggling company’s fortunes are finally improving.

Google parent Alphabet reported strong earnings this quarter beating analyst expectations, with search advertising powering that growth along with AI-fueled search products. Google Search and other advertising revenue increased by 12% to $49.4 billion in Q3 2024. However, CEO Sundar Pichai and others did not specify on the call with analysts how much of that…

Political campaigners have been spending billions on ads on streaming services, which promise to marry the persuasiveness of TV spots with the precision of digital targeting. What’s still missing from this winning combination is regulation. “The last time they passed a substantial law around campaign finance disclosure … was McCain-Feingold in 2002,” said Ian Vandewalker,…

Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK’s Mediaweek in New York on Tuesday (Oct. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences. From reinventing print…

In 2016, just after Trump was elected, researchers released a study showing only 30% of Millennials believed it’s essential to live in a democracy. I wonder what it is today?