Month: October 2024

Branding goes beyond products and services to encompass ideologies, beliefs, and cultural identities. In contrast to Brand Judaism, Brand Islam is the epitome of a cohesive narrative, say the authors
of a new white paper.

In this installment of “3.know” Shelly Palmer breaks down the Big 3.0-ish disruptions on the immediate horizon: OpenAI’s o1-preview model, Apple’s new iOS 18.1 enabling a nascent agency capability
inside Siri, and then “whatever’s left of the media business crumbling.” “The only thing you’re guessing about is which will be intact when they hit the ground, and which will be broken up to the
point where you don’t recognize them,” Shelly teases.

With Election Day getting closer and closer, both presidential campaigns are stepping up their media game. Here’s TVNewser’s round-up of where you can expect to see former President Donald Trump and his running mate J.D. Vance sitting for interviews this week. (All times ET.) Monday, Oct. 7 Trump will make a pre-recorded appearance on The…

OpenAI built a reputation for making bold research bets before others. After a recent brain drain, it needs to attract a new generation of researchers to keep this going.

The top marketing executive at Sesame Workshop, Samantha Maltin, is waving goodbye to Big Bird, Cookie Monster, and Elmo, according to reports. Business Insider reported Friday that Maltin–who has been executive vice president and chief marketing and brand officer at the global nonprofit behind Sesame Street since 2019–is leaving for a new role at St….

Ron DeSantis’s administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. The ad features a woman named Caroline who needed an abortion and cancer treatments after a brain tumor diagnosis in 2022, which would be illegal because of Florida’s six-week abortion ban. Orlando Sentinel investigative journalist Jason…

To say there’s a lot of content on YouTube is a huge understatement. If you watched each of the site’s almost 4 billion videos back-to-back, it would take roughly 81,500 years to finish, according to media resource Photutorial That’s not including all the new videos uploaded after you’d started watching, at a rate of six […]

The post Pixability Updates Its Contextual Tools To Analyze YouTube With Generative AI appeared first on AdExchanger.

Two general managers are retiring from Gray Media. Laura Long is retiring as the general manager of KNOE in Monroe, Louisiana effective October 4, 2024. In Sherman, Texas, Rick Dean will retire as the general manager of KXII effective December 31, 2024. Long began her television career 35 years ago in Monroe, after earning a…

TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet.

That’s where Smart+ comes in — TikTok’s answer to Google’s Performance Max and Meta’s Advantage+, the AI-powered ad-buying tools that promise to make campaign management effortless, paving the way for marketers to spend their ad dollars more liberally.

Officially launching today (Oct. 7), Smart+ automates everything from creative development to targeting and optimization, streamlining the entire ad-buying process on the app. 

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