Month: October 2024

OpenAI’s spree of licensing agreements is paying off already—at least in terms of getting publishers to lower their guard.

Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Enter new curation tech from adtech AI firm Chalice that looks to…

The media companies Time and The Arena Group partnered with the technology vendor Webflix on Monday to bring short-form vertical video to their portfolio of open web properties. Using Webflix, publishers can insert the vertical video they are already creating for social media directly into their article pages, monetizing the content with a combination of…

Generative AI is a fact of life at agencies and creative studios moving forward–that part is in the books. What’s missing are the actionable strategies for creatives and producers, from entry-level to vets, that ensure we’re all equipped to embrace AI as it becomes embedded in creative and business operations. Over the past year, we’ve…

British Mountain Rescue workers have developed an automated drone system that can scour a landscape far quicker and more thoroughly than human eyes.

Hi, this is Ryan Joe, ADWEEK’s editor in chief. I’m thrilled to announce the hiring of Alison Weissbrot as our new executive editor. Based in New York City, she’ll have direct oversight over our agencies, brands, and creative teams, and she’ll also help shape and coordinate our aggressive coverage across the entire ad industry. Many…

Damned if you deprecate, damned if you don’t. In July, after four years of Sturm und Drang, Google announced it was abandoning its plan to deprecate third-party cookies in Chrome. Instead, Google said it will launch a user choice mechanism in its browser. But it’s been more than two months now, and Google hasn’t shared […]

The post Hey Google, What’s The Chrome User Choice Mechanism Going To Look Like? appeared first on AdExchanger.

Hi Readers, Welcome back to the AdExchanger Commerce Media Newsletter. In this week’s edition, we’re taking a look at TikTok Shop, which has now been accessible to users in the United States for more than a year. Legislative drama notwithstanding, it’s time to look at TikTok Shop as a first potential sign that live online […]

The post TikTok Shop’s Biggest Strength Is Its Biggest Weakness appeared first on AdExchanger.

As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.

The post Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again) appeared first on AdExchanger.

Todd Kaplan could be considered a betting man. In a world where marketers are often pressured to prioritize metrics, algorithms and immediate ROI, the PepsiCo marketing veteran seems to always bet on the brand, pulling in big-name celebs and cheeky creative to create brand buzz.

Now, the newly minted Kraft Heinz CMO is working in an increasingly fragmented media space where the C-suite seems to be obsessed with data points and monocultural moments don’t exist as they once did. The question becomes: Will he take the same bet?

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