Jericka Duncan to Anchor CBS Weekend News on Saturday

CBS News announced on Friday that Jericka Duncan will now helm the Saturday edition of the CBS Weekend News. Duncan was already the anchor of the Sunday evening edition of the news broadcast. News of Duncan’s additional anchoring duties was made by CBS News and Stations president of newsgathering and editorial, Adrienne Roark, who said…

Marketing Morsels: Roku, Uber Direct, Squarespace & More

Roku Roku launched its new “Less Screaming. More Streaming.” ad campaign centered around common consumer frustrations of streaming and watching TV at home. Whether it’s searching for a lost remote, shopping for a smart TV or figuring out how to find the content you are looking to stream, the campaign from agency Fellow Kids and…

OAAA: Sharp ROAS Gains Seen With Slight Budget Shifts To OOH

The Out Of Home Advertising Association of America worked with consultancy Benchmarketing (part of Omnicom Media Group) on the study which focused on the automotive, CPG and retail categories.

Streamers’ TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline

Warner Bros. Discovery’s Max was largely responsible for the decline in airings and impressions, with 11,430 airings this year vs. 28,190 a year ago. Impressions were down by more than half — 3.05
billion vs. 7.08 billion a year ago.