For disagree and commit to work, members of the team have to be willing to articulate and advocate for their point of view.
Amazon Cranking Up More Commercial Time On Prime Video: Good News?
Amazon pulled in $1.8 billion at an upfront event in September for Prime Video — way ahead of company estimates.
Jericka Duncan to Anchor CBS Weekend News on Saturday
CBS News announced on Friday that Jericka Duncan will now helm the Saturday edition of the CBS Weekend News. Duncan was already the anchor of the Sunday evening edition of the news broadcast. News of Duncan’s additional anchoring duties was made by CBS News and Stations president of newsgathering and editorial, Adrienne Roark, who said…
AI’s Big Gift to Society Is … Pithy Summaries?
Companies keep rolling out AI features that boil down various kinds of text. They’re making us dumber.
Meta’s Movie Gen Makes Convincing AI Video Clips
The next frontier in generative AI is video—and with Movie Gen, Meta has now staked its claim.
Marketing Morsels: Roku, Uber Direct, Squarespace & More
Roku Roku launched its new “Less Screaming. More Streaming.” ad campaign centered around common consumer frustrations of streaming and watching TV at home. Whether it’s searching for a lost remote, shopping for a smart TV or figuring out how to find the content you are looking to stream, the campaign from agency Fellow Kids and…
OAAA: Sharp ROAS Gains Seen With Slight Budget Shifts To OOH
The Out Of Home Advertising Association of America worked with consultancy Benchmarketing (part of Omnicom Media Group) on the study which focused on the automotive, CPG and retail categories.
Pearls Before Swine by Stephan Pastis for Fri, 04 Oct 2024
Streamers’ TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline
Warner Bros. Discovery’s Max was largely responsible for the decline in airings and impressions, with 11,430 airings this year vs. 28,190 a year ago. Impressions were down by more than half — 3.05
billion vs. 7.08 billion a year ago.
billion vs. 7.08 billion a year ago.
An Unexpected Hallmark Summer
Not to sound too corny, but throughout a very difficult summer, Hallmark Happiness was everywhere.