Month: November 2024

Throughout 2024, one marketing trend has continued apace: Brand collaborations. 

To name a few: Oreo and Coca-Cola; Airbnb and Mattel’s Polly Pocket; Grubhub and Amazon; Scrub Daddy and Dunkin’; multiple feature films (Wicked and Beetlejuice, to name a couple) and several brands (CarMax, Google, Crocs, Stanley, Starbucks). Marketers seem keener than ever to partner up and collaborate with another brand as a way to generate attention for both brands. The approach isn’t just a way to save ad dollars (a reason for brand collaborations in the Super Bowl in previous years) but to help boost the likelihood that people will actually notice what the brands are doing in an increasingly cluttered and fragmented landscape.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Subscribe: Apple Podcasts • Spotify

In the age of social media, algorithms and viral content, social media users are increasingly looking for ways to stretch the concept of “15 minutes of fame” into full time careers as content creators, influencers and media personalities. 

Recently, thanks to TikTok, that arc has played out with viral trends like Jools Lebron, the creator behind the “very demure, very mindful” trend, or Haliey Welch’s “Hawk Tuah” viral moment. Both Lebron and Welch join a long list of names who are working to take bursts of notoriety into sustainable careers. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

After weeks of intense testimony and mountains of evidence, the Department of Justice and Google rested their case with closing arguments in the Google adtech antitrust trial in federal court.

Making the government’s case Monday morning, DOJ attorneys cited the Charles Dickens novel “A Tale of Two Cities” to contrast Google’s portrayal of a thriving sector industry with the darker reality faced by publishers and adtech providers. Meanwhile, Google’s lawyers challenged the government’s interpretation of the market as insufficient to prove harm and described an industry with growth, innovation and plenty of competition.

The industry now awaits a ruling expected in the coming months. However, observers say the questions and comments from U.S. District Judge Leonie Brinkema might offer a glimpse as to what she might be thinking about the facts of the case. Some said Brinkema seemed to understand that open web display ads aren’t the same as other ad formats, which seemed to signal the judge wasn’t fully persuaded by Google’s claims of not being a monopoly. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Adam Driver delivers a surefire opening line: “What can I say about this banana slicer that has not been said about the wheel and penicillin?”

Threads is testing the option for select users to choose their default feed, aligning its current goals more closely with the ethos and promise of decentralized social media.

Tuesday, November 19 Fox News continues to lap the competition in both total viewers and the Adults 25-54 demo. Jesse Watters Primetime was the network’s most-watched show in the latter category, while The Five took No. 1 with the former crowd. Meanwhile, CNN fell short of 500,000 total viewers during primetime, and only mustered 379,000…

Norah O’Donnell’s tenure as CBS Evening News anchor will end on Friday, Jan. 24. The network made the internal announcement on Friday, noting that O’Donnell agreed to stay with the broadcast through the inauguration of President-elect Donald Trump and the first week of his second presidential term. Her departure comes as CBS Evening News prepares…

The Department of Justice presented its final argument in its adtech antitrust lawsuit against Google, as the end nears for a trial that began in U.S. Eastern District Court of Virginia in Alexandria on Sept. 9. DOJ lawyer Aaron Teitelbaum urged U.S. District Judge Leonie Brinkema to hold Google accountable for anticompetitive conduct, Reuters reported,…

Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of the new tournament. Scheduled for June 2025 ahead of the 2026 FIFA World Cup, of which AB InBev is also a partner,…

The Supreme Court on Monday asked the Justice Department to weigh in on a battle between Cox Communications and record companies over illegal music downloads by broadband subscribers.