Month: November 2024

Sixteen days later, Fox News is averaging 3.2 million prime-time, post-election viewers, with MSNBC at 702,000 and CNN at 469,000, according to Nielsen.

“The Golden Bachelor” has apparently opened the door for relationship reality shows starring senior singles looking for love in later life.

The weather outside may have been frightful ahead of Thanksgiving, but the Fox News crew sought to warm hearts with the network’s fifth annual All-American Christmas Tree Lighting. Held the week before Turkey Day on Friday, Nov. 22, the event took place outside of FNC’s midtown Manhattan headquarters and featured a bevy of the network’s…

Bluesky’s spike in user interest has marketers watching closely, but their wallets remain firmly shut. After all, they’ve seen this show before (Clubhouse, anyone?) and aren’t about to fall for another fleeting frenzy. First, they’ll decode it, then, maybe they’ll care. 

With 20 million users and counting, Bluesky is undeniably gaining traction. The presidential election appears to have accelerated this growth, attracting users disillusioned with Elon Musk’s oversight of X — flawed moderation, questionable policies, and all. Since October, Bluesky has added over eight million new users daily, according to the company.

Marketers, ever drawn to shifting attention, are circling. But slow growth for much of the year and no significant revenue streams make it more curiosity than contender for ad dollars right now. Even so, it’s decentralized, federated model offers a unique proposition that keeps it on marketers’ radars — for what it might become, not what it is today, according to 12 marketers interviewed for this story. 

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Of the revenue sources from which publishers make their money, programmatic ads would be counted as one of the more volatile ones. And while programmatic ads have remained a significant source of revenue for publishers throughout 2024, it’s possible that in 2025 they could pull back from their focus on programmatic.

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In a move that sent shockwaves through HR departments, Walmart announced significant changes to its DEI initiatives, becoming the largest company to date to scale back such programs.

The retail giant’s decision includes withdrawing from the LGBTQ+ advocacy group Human Rights Campaign’s Corporate Equality Index and ending its practice of prioritizing suppliers based on race or gender criteria. Notably, Walmart also chose not to renew its five-year commitment to a racial equity center established in the wake of George Floyd’s death in 2020.

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A growing number of brands, like Klarna and Mondelēz International, are turning to generative AI to streamline their marketing operations. Increasingly, companies are leveraging AI for ideation and content creation, aiming to reduce costs, scale and expedite the process. While marketers tout AI cost savings as a win, the shift has sparked concerns about the impact on creative agencies, especially junior level creatives who often handle the more routine tasks that can be automated by AI.

Earlier this month, Coca-Cola dropped its annual holiday commercial using Real Magic AI, Coca-Cola’s artificial intelligence platform powered by OpenAI. The spot ruffled feathers across the marketing industry, brought up concerns about AI’s impact on the way ad agencies get paid as well as questions about why marketers are pushing AI ads that seem to flop as many consumers aren’t into them.

In the latest edition of our Digiday Confessions series, in which we exchange anonymity for candor, we hear from an agency founder and chief creative officer on AI’s potential impact on creatives and how C-suite executives are thinking about the cost savings.

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Amazon’s web services division reportedly is developing a generative AI video search analysis model called Olympus expected to be announced next week at its annual Amazon Web Services conference.

Apple’s emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight its accessible technology for people with disabilities. “Heartstrings,” created by Apple’s longstanding agency TBWAMedia Arts Lab, launches on Thursday (Nov. 28) ahead of the International Day of Persons with Disabilities on Dec. 3. It is…