Month: November 2024

That level of deep data in terms of writing, voicing, story arcs and perhaps even casting has writers angry, concerned, and scratching their heads.

Airbnb is serving up its new holiday spot, “Santastrophe,” just in time for Thanksgiving in a continued effort to demonstrate the benefits of properties available for rental via its platform compared with hotel rooms. “Santastrophe” is the latest installment in the company’s “Get an Airbnb” campaign, a series of short, animated films, developed by its…

Elements of the new show that are the same as the original “Jeopardy!” include the voice of announcer Johnny Gilbert and the familiar clue grid.

F1 Academy and its partners used the bright lights of this year’s Las Vegas Grand Prix and its special events to introduce the sports and business worlds to the women driving its race series. In 2025, those F1 Academy drivers and their sponsors will have the Vegas street course and its Strip straightaway to themselves….

Amazon’s Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK’s Mediaweek event a month ago, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its upcoming Black Friday…

Local news site Patch recently asked its readers to submit their worst Thanksgiving dinner fails, and–no surprise here–most of them stemmed from screwups in the kitchen. There was the cook who forgot to add sugar to the pumpkin pie, the grilled turkey that absorbed lighter fluid, and the neglected oven that set a house on…

This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year.

• Programmatic TV
• Comcast the cord-cutter, MLB’s streaming rights and more

Programmatic TV

The Trade Desk’s decision to develop a connected TV platform is weird. Weirder even than a chicken sandwich chain creating a streaming service. But apparently it’s happening.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity to put Amazon Prime’s recently debuted shoppable ad formats to the test.

Five media buyers and marketers told Digiday they’d be experimenting with the new formats on their media plans over the long weekend. They’ll be looking at whether viewers actually use the interactive ad formats to purchase items, and what impact they can have for their brands. As such, they’re setting aside small experimental budgets — in most cases, less than 10% of their monthly media spend — to use on the formats.

“Shoppable ads are an interesting prospect, but they really need prove themselves out as a use case or a behavior that consumers are actually going to follow through on,” said Steven Frey, planning director at independent media agency Noble People. The long holiday weekend could provide marketers with a chance to do just that.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Over the last few years, Black Friday and Cyber Monday (BFCM) deals — and the ads promoting them — have creeped up earlier and earlier. The extended sales window can be difficult to manage for brands and media buyers. In the latest edition of our Digiday Confessions series, in which we exchange anonymity for candor, we hear from a media buyer on how the extended sales window means brands need to get more creative and the challenges of deeper discounting.

This interview has been lightly edited and condensed for clarity. 

Some brands you work with are having to extend some BFCM sales longer than they planned on this year. Tell us what’s going on. 

We got some direction on Amazon’s Black Friday sale [earlier this month]. If you wanted to participate in the deals, you had to run the deal starting on the 21st for the 12 day period. They pulled forward and basically they started their Black Friday sale on the 21st. So then all the brands had to follow so if you wanted to get that elusive Black Friday deals sticker on your products, which by the way has a lot of conversion impact, you had to participate for the full duration, which is the 21st through December 2nd. Not all brands were planning on having their Black Friday discount and go for that long and then on top of it, you have to have a certain threshold [of ad spending].

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

For the remedies phase in the Google search antitrust trial, the giant has subpoenaed three of its biggest rivals — OpenAI, Perplexity AI, and Microsoft.

The subpoenas, sent in October, were made public on Monday through legal filings from all four companies. The disclosures came just hours after the Google ad-tech antitrust trial wrapped up closing arguments from lawyers representing Google and the Department of Justice.

When asked for comment, Google and Microsoft did not immediately respond to Digiday and spokespersons for OpenAI and Perplexity declined to comment. (All three companies are also facing a range of other lawsuits related to issues like AI copyright infringement.)

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.