Month: November 2024

Stop if you’ve heard this one before: Overall revenue is down at Warner Bros. Discovery (WBD), at a rate of 4% YOY in Q3 to $9.6 billion.

The post WBD’s DTC Ad Revenue Grew Nearly 50% In Q3 (But It’s Not All Good News) appeared first on AdExchanger.

The larger the AI Overviews, the more opportunities to serve ads, according to BrightEdge. Advertisers do not control how their ads are served. Ads are controlled as part of Performance Max Campaigns.
Google does not yet report to advertisers as to when their ads serve in an AIO.

The larger the AI Overviews, the more opportunities to serve ads, according to BrightEdge. Advertisers do not control how their ads are served. Ads are controlled as part of Performance Max Campaigns.
Google does not yet report to advertisers as to when their ads serve in an AIO.

Stagwell Inc., the challenger holding company started nine years ago by chairman and CEO Mark Penn, has eyes on AI-focused digital transformation and politics as areas of growth. On its Q3 earnings call on Thursday, Stagwell reported year-over-year revenue growth of 15% to $711 million. Performance was led by 25% growth digital transformation, thanks to…

What’s really behind these return to office mandates?

Wednesday afternoon saw Vice President Kamala Harris delivering her concession speech to end the 2024 presidential cycle. President Joe Biden offered a short postscript on Thursday morning, addressing the nation from the White House Rose Garden at 11:25 a.m. ET. “Campaigns are a contest of competing visions–the country chooses one or the other,” Biden remarked…

Democrats spent $460 million more on traditional advertising promoting Vice President Kamala Harris than Republicans spent bolstering former President Donald J. Trump. The fact that they still lost indicates a change in what type of content nudges people in one direction or another. Rather than relying on standard paid media, the strategy behind Trump’s campaign…

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, said CEO Scott Howe. LiveRamp benefits by the disappearance of Oracle’s ad business – another prominent data marketplace provider and a main […]

The post LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions appeared first on AdExchanger.

The numbers $9.6 billion — WBD’s reported revenue for Q3, a 3% decrease compared to the prior-year quarter. $135 million — WBD’s net income for Q3 due to the $1.6 billion pre-tax cost, which the company says is “acquisition-related amortization of intangibles, content fair value step-up, and restructuring expenses.” $2.63 billion — WBD’s direct-to-consumer revenue,…

Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note is that Moat had a pretty basic product,” Zagorski said on Wednesday during the company’s Q3 earnings call in response to an investor asking for more detail on the Oracle opportunity. In September, Oracle shut […]

The post DoubleVerify Won 70% Of The Former Moat Advertisers It Courted appeared first on AdExchanger.