Month: November 2024

Friday, Nov. 1 CNN finished ahead of MSNBC in the Adults 25-54 demo, with The Source with Kaitlan Collins registering as the network’s most-watched program of the evening in both total viewers and the demo. MSNBC saw its highest total viewer audience for the 4 p.m. ET hour of Deadline: White House with Nicole Wallace,…

The growth spurt was expected, due to recent new business wins and other factors including digital transformation work and political spending.

KTLA reporter Sara Welch was reporting on the Mountain Fire in Ventura County on Wednesday afternoon when homes were destroyed by the wind-driven flames during her live report. The fire started in the Somis and Camarillo area earlier in the day and quickly grew to 9,000 acres. Firefighters were hampered by strong Santa Ana winds…

Fired WLOX anchor Dave Elliott has been hired by Gulfport, Mississippi NBC and Fox affiliate WXXV. He’ll make his debut on the 5 and 6 p.m. NBC newscast on Monday, November 25, 2024. The station said Elliott has made a significant impact on Mississippi journalism over the years. Elliott was fired from Biloxi station WLOX…

An election-pegged commercial from Calm that didn’t have a single line of spoken dialogue quickly became a major talking point in the hours following Donald Trump’s win of the White House. Both within the advertising industry and outside of it, fans have been discussing the merits of the ad’s 30 seconds of pure silence, a…

Publicis Groupe agency Fallon has appointed Nikki Baker as its new chief executive officer. Baker, who joined the agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019. Novak is leaving Fallon for a yet-to-be-named new opportunity but is…

This is how it goes with prediction science. There are no crystal balls. For this election, the methods with the best track record mostly missed and some of the newer betting-related sources did
better. Here’s how each performed.

Fox News Channel led all networks, averaging 10.3 million viewers in prime time. Other leading networks included MSNBC at 6.0 million; ABC, 5.9 million; NBC, 5.5 million; CNN, 5.1 million; and CBS,
3.6 million.

Browser company Opera often takes its cue from Mountain View. So, when Google announced in July that it would no longer deprecate third-party cookies in Chrome, the decision could have had ripples all the way to Opera’s headquarters in Norway. The Opera browser, which has 2.2% browser market share, according to Statcounter, is based on […]

The post The Opera Browser Is Carving Out An Advertising Business Without Cookies appeared first on AdExchanger.