Month: November 2024

The influence of “The Office” is keenly felt in a new, one-camera workplace comedy on NBC set in a hospital.

BBH USA has hired Jane Cronk and Ricardo Franco as executive creative directors at the agency. Both Cronk and Franco will serve across BBH USA’s portfolio of clients, with Franco focusing on the agency’s global Samsung team. Based in New York, Cronk and Franco joined the agency at the start of November and will report…

The company said the full-year outlook is for an organic revenue shortfall in the low double digits. Company shares traded down more than 8% on the news on the London Exchange.

Ben Rubin, cocreator of hit pandemic chat app Houseparty, has launched a new group messaging platform that aims to solve the problems undermining trust in public conversation—using blockchain. If it fails, that’s OK by him.

When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. “I was a one-person team,” she told ADWEEK. Now her team consists of over 50 people who work closely with the league’s marketing and data teams to…

Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance. Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like impressions, conversions, and return on ad spend, making it tough to validate its effectiveness. “We’re not at a point where we’re seeing large shifts of…

This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of competition” that will define the growth of the economy: It encompasses “Digital advertising,” “Ecommerce,” “Electric vehicles,” “Space,” “Video games” and 13 others. Everything except the manufacture of food, drinks and snacks or household goods. (“Drugs […]

The post Why Old-School CPGs Are Getting Back To Basics appeared first on AdExchanger.

Poetic License A class-action lawsuit was filed this week against French game studio Ubisoft for its decision to drop all access to The Crew, an online game people have to buy, but which also includes microtransactions. [H/t to Rob Freund.] Imagine buying a pinball machine, begins the suit, only years later to discover that its […]

The post You Think You Own That?; Patchwork Privacy, Meet AI appeared first on AdExchanger.

The ad industry and the creator economy are constantly debating the difference in terms between creators and influencers.

As the industry evolves and takes up a bigger slice of the marketing pie, there are now more ways to differentiate between the two types of talent — one term seen as a more premium way of marketing, and the other focusing more broadly on creating content across different platforms. There’s perhaps a need for more clarification and updating too, as the types of content grow across channels, from artificial intelligence to virtual avatars.

(Another way of looking at the distinction falls along performance marketing versus branding creators.)

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This week’s Media Briefing recaps what publishers had to say behind closed doors during last week’s Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses.

• ‘The irony of the situation’
• Trump Bump 2.0?, the post-election M&A outlook and more

‘The irony of the situation’

In light of this week’s U.S. presidential election, publishers are looking at the likely scenario of advertisers upping their brand safety blockades. Although that’s not to say that the present brand-safety situation facing publishers isn’t already challenging.

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