Month: November 2024

Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. “Give Your Gift” assembles a cozy choir of musical creators and rising stars clad in Gap’s CashSoft “cashmere-like” sweaters, scarves, and knits. Together they…

As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a wide range of Diwali items, including books, food, decorations and games. Costco is selling a 10-piece Diwali Diya set. Hallmark has…

People love looking for Waldo – it’s his whole raison d’etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy’s holiday campaign, which delves into the mind of the children’s book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make…

Fox News is going state of the art for its Election Night edition of Fox News: Democracy 2024. The network will debut immersive graphics technology in Studio M–its election coverage HQ in New York City–as well as several technological and design innovations. Anchors Bret Baier and Martha MacCallum will again lead the network’s extensive multiplatform…

The company’s net revenues climbed 11% to $158.9 billion, while net income jumped 55% to $15.3 billion.

Streaming has entered its mature era, according to industry experts. During ADWEEK’s Mediaweek conference on Wednesday, executives from Paramount Streaming, BritBox, and TelevisaUnivision agreed that streaming had reached its age of maturity, where the initial burst of growth is over, and now streamers are looking to monetize. Diana Pessin, chief marketing officer at Britbox International,…

Unscrupulous online operators are spreading toxic lies to push bitcoin scams and sell MAGA shirts to Facebook users in the run-up to the US presidential election.

Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger, the combined organization has now notched three consecutive quarters of double-digit revenue growth and boosted its profitability by streamlining its print operations, chief executive…

The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future. Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their…