“If you want to be good at advertising, be a student of popular culture,” said my professor.
Walmart Revenue Gains 6%, Ad Sales Pop 28%
The retailer reports strong spending, especially from upper-income consumers.
Amazon Must Face Consumers’ Antitrust Claims
Siding against Amazon, a federal judge on Tuesday refused to dismiss an antitrust lawsuit by consumers who claim the company’s policies regarding marketplace vendors resulted in higher prices.
DuckDuckGo Pushes EU On Google Compliance With Digital Markets Act
DuckDuckGo asked the European Commission to open additional investigations into Google’s compliance with landmark rules aimed at making the search giant comply with the EU Digital Markets Act,
enacted in 2022.
enacted in 2022.
State Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad
Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season–and she’s steadily scored points for State Farm and Disney throughout it all. Now that Clark finally has some time off the court, the WNBA Rookie of the Year is putting in a few extra sports marketing minutes…
Overnight Cable News Ratings for Nov. 12-14: CNN and MSNBC’s Post-Election Struggles Continue
Tuesday, November 12 Fox News’ Jesse Watters Primetime won the total viewer battle, while Gutfeld! was the most-watched program in the demo. CNN drew more viewers than MSNBC in the Adults 25-54 demo during both dayparts, while MSNBC finished as the No. 2 network in total viewers in primetime and total day. But neither network…
Amazon Web Services Taps Former SAP, Microsoft Exec Julia White as CMO
Amazon Web Services (AWS) has named former SAP chief marketing and solutions officer Julia White as its new chief marketing officer (CMO). White will succeed Raejeanne Skillern, who is leaving to devote more time to her family and her board member roles. White left SAP in August after three-and-a-half years with the company. Prior to…
YMCA Taps The Martin Agency as Agency of Record
YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the orgnizations’ 175th anniversary in the United States. Details of…
Norwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called “Ordinary is for everyone else,” highlighting Haaland’s knack for unique training methods and his affinity for nature. Created by Uncommon Creative Studio, the ad sees the footballer using various Beats by Dre devices, like…
The Biggest Questions After The Trade Desk’s OS Announcement
Is getting into smart TV OS a smart move for The Trade Desk? Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS). Additionally, it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to launch the OS as early…