As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are numerous important races at play at all levels of government come Election Day, the race for the White House, as well as for control…
Election Night 2024: ABC News Shares Its Coverage Plans
On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live, Disney+ and Hulu. Primetime coverage starts Nov. 5 at 7 p.m. on ABC with the launch of Election Night 2024: Your Voice/Your Vote. (All times Eastern.)…
Opendoor Serves its Own Turducken in Holiday Ad
Its true origins may be a little murky–chef Paul Prudhomme trademarked it, NFL legend John Madden democratized it–but the turducken has become synonymous with the American holiday season. It’s also now a catch-all term for any three things shoved together, whether they’re foodstuffs, words or concepts. Opendoor, continuing a cheeky marketing streak that began early…
Election Night 2024: NBC News Shares Its Coverage Plans
History will be made on Nov. 5… and not just at the ballot box. For the first time in its history, NBC News will provide 24 hours of consecutive live Decision 2024 coverage to local affiliate stations beginning at 5 p.m. (All times Eastern.) That coverage will originate from the network’s home at New York’s…
Here’s the Roundup for the Week Ending November 1
Happy Yay it’s Friday to those who celebrate. In this week’s edition of stories we didn’t write up for one reason or another, we see more stations explaining why they’re having to air explicit anti-abortion ads, while a Sinclair station in Nebraska pissed off fans of the world series of men’s professional baseball by running…
AI Will Understand Humans Better Than Humans Do
Or so says a controversial Stanford researcher, who finds that the latest systems have, against all odds, mastered a high-level cognitive skill.
Big 6 Mapped By ‘Paris’ Climate Compliance: IPG Ranks Worst, Havas Best
With more than two-thirds of its client roster failing to align with global standards for climate policy compliance, Interpublic ranks worst among the major holding companies, according to an analysis
released this morning by climate advocacy group InfluenceMap.
released this morning by climate advocacy group InfluenceMap.
Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens’ media chief James Lerner does not trust what’s going viral on TikTok. “Can we trust what’s going viral on TikTok? Absolutely not. It’s all a lie. It’s all an illusion,” said Lerner, senior director of media strategy & planning at Walgreens. “It’s always somebody like me in the background saying, ‘I need just a…
Gap’s Creator Choir Throws it Back to the ’90s With a Festive Janet Jackson Cover
Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. “Give Your Gift” assembles a cozy choir of musical creators and rising stars clad in Gap’s CashSoft “cashmere-like” sweaters, scarves, and knits. Together they…
3 Things Brands Must Keep in Mind to Get Diwali Right
As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a wide range of Diwali items, including books, food, decorations and games. Costco is selling a 10-piece Diwali Diya set. Hallmark has…