Voters More Divided by Education, Less by Race | WSJ
How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers
With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.
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Imagining A Post-Monopoly Era: The Future Of Publishing Without Google’s Dominance
What would the potential breakup of Google mean for premium digital publishers? As federal courts consider remedies to address Google’s monopoly in search and whether Google’s ad tech business constitutes a similar monopoly, the landscape for digital publishers will undergo substantial changes. While there could be some short-term negative effects for publishers if Google is […]
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Election Night 2024: Here’s When the News Networks Called the Battleground States
With voting across the U.S. in the election officially done, seven states will play a crucial role in determining who becomes the next U.S. president. Those battleground states include Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin, where polls are deadlocked between Vice President Kamala Harris and former President Donald Trump. Because of their…
Unlocking Retail Benefits; Time To Take Off The Training Wheels
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Or Minus All the retailer “pluses” – programs like Walmart+ that aim to replicate what Amazon has done with Prime – need reasons for people to join and renew those memberships. Walmart has a new benefit, of a sort, Bloomberg reports. Walmart […]
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Should marketers ask harder questions of their brand safety and ad verification partners?
Marketers are starting to pay closer attention to the inner workings of ad verification companies.
In the past two years, this scrutiny has intensified, driven by a renewed emphasis on transparent media buying following audits that exposed the murky fate of ad dollars in the hands of ad tech intermediaries. Just this summer, marketers voiced their frustrations over ad verification companies’ failure to adequately address issues like ID spoofing and made-for-arbitrage sites – hot button topics that have dominated the conversation this year.
Mike Tasik, group media director of full-service agency Crispin, said his clients had begun raising questions more frequently “within the past couple of years,” beginning with the 2020 election, and increasing ahead of this year’s poll.
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Advertisers grow spending in Amazon DSP as adoption increases
Amazon may be raking in large swathes of ad dollars these days — $14.3 billion in the last quarter alone — but it could be even more if its ad tech were better positioned.
Amazon’s ads business has flourished in spite of its ad tech over the years — not because of it.
However, that could soon change.
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Future of TV Briefing: How the European creator economy compares to the U.S.
This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe.
- The European creator economy
- Comcast the cord-cutter, Charter the streaming bundler and more
The European creator economy
The so-called creator economy is global. A creator can post a video on YouTube or TikTok or Snapchat and have it watched all over the world. But there is at least one notable regional difference when it comes to the creator economy, specifically when it comes to opportunities for creators to work with brands.
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Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
In spite of recent layoffs, Netflix is going full steam ahead on its push into gaming.
As the streaming platform looks to adapt its homegrown intellectual properties into video games, all eyes are on next month’s “Squid Game” launch to prove that Netflix is up to the task.
The past few months have been a mixed bag for Netflix’s gaming department. In late July, the company appointed the veteran game developer Alain Tascan to lead its gaming push. Since then, Netflix’s gaming department has been marked by a layoff of roughly 35 employees, as well as the closure of one of Netflix’s in-house game studios internally known as Studio Blue.
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