Month: November 2024

After five weeks at the top of the charts, ABC News’ Good Morning America surrendered its crown on the last week of October. NBC News’ Today finished first in total viewers–and retained its usual top spot in the Adults 25-54 demo–for the week of Oct. 28. That wasn’t the only unfortunate piece of news for…

A recent ruling requiring Meta to face a class-action suit “will make it too easy to certify nationwide consumer-fraud classes,” the Chamber of Commerce and other business groups told the Supreme
Court on Monday.

The number of non-endorsers has jumped dramatically since the 2016 election.

In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump’s ability to deploy marketing in a powerful and polarizing way, a true reflection of his approach to everything: all in, all out, no holds barred. It’s symbolic of how marketing shapes our perceptions of…

Regardless of political leaning, any social media strategist, content manager, or content creator can learn from the Harris campaign’s best-in-class social strategy to connect with target audiences and move them toward support. The Harris campaign maintained two separate social media accounts across all platforms and broke the mold of the traditional political campaign strategy. If…

A concert featuring Snoop Dogg and Ice Spice, which integrated promo material into classic song lyrics for Fortnite, was also broadcast within the game, marking the launch of a new Fortnite season and
a deeper connection between Epic Games and the music industry.

Instagram is developing a new AI-powered system designed to detect whether or not teen users are lying about their age when creating an account on Instagram and subsequently enforce the proper privacy
settings.

The last week of October and the final week of the 2024 campaign season held positive news for CBS Evening News with Norah O’Donnell. The perpetual third place newscast was also the only program to see week-to-week gains in both total viewers and the advertiser-coveted demo of Adults 25-54. The news was especially encouraging in…

Tuesday, October 29 CNN greatly benefited from carrying Vice President Kamala Harris’ campaign rally live as the network’s 7 and 8 p.m. ET hours brought in over one million total viewers. Fox News’ The Five still won the evening with nearly four million total viewers, while Hannity landed at the top of the Adults 25-54…

Creators are trying to lock in affiliate dollars from gift guides and holiday shopping content, and technology firms want a cut of that revenue. Linktree, a popular tool that creators use to organize the products they recommend into landing pages that consumers can shop from, has added Target as a retailer that creators can link…