Month: November 2024

While the outcome of the U.S. presidential election remains uncertain, one thing is clear: Since Vice President Kamala Harris entered the race in late July, Democrats have spent nearly $460 million more advertising their nominee than Republicans have promoting former President Donald Trump. Data from advertising intelligence and analytics firm AdImpact shows that between July…

Amazon broke its contract with subscribers when it “increased the cost of the annual subscription by requiring members to pay over 25% more per month to maintain commercial-free Prime Video,” users
argue in new court papers.

As Americans head to the polls on Tuesday, it’s important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data….

Generative AI hasn’t had an outsized impact on 2024 presidential campaigns, but it still played a pivotal role in many aspects of political campaigns.

With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning. While AI has posed new dangers for election misinformation — something companies and governments have been all sought to detect and prevent — LLMs and ML were put to use helping political campaigns with content creation, audience analysis, voter targeting, and ad-buying. 

Generative AI arrives for its first political season

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The erosion of identity over the past couple of years–spurred by Apple’s move to allow iPhone users to opt out of having their internet usage tracked–brought with it a whole host of challenges, said Alex Boras, president of advertising platform Blis. “We are accessible all the time,” Boras said. “We always have a screen, whether…

As Americans head to the polls on Tuesday, it’s important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data….

Embarc, a fast-growing dispensary chain based in California, has launched a parody website that takes its cues from The Onion, aiming to diffuse some of the tension around today’s divisive presidential election. Fake news stories on the platform called Potlitico include: “Candidates blaze their way onto popular podcasts, prove just how ‘chill’ they really are,”…

As Americans head to the polls on Tuesday, it’s important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data….

If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place. On Monday, Google and the Department of Justice submitted their respective findings of fact (FOF), which is a legal document that clearly outlines the material […]

The post Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments appeared first on AdExchanger.