Video ads in the Microsoft Advertising Platform has been updated to allow advertisers to reach and engage audiences across desktop, mobile and tablet while they browse the web and watch online videos.
Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via direct deals. Which puts digital audio platforms in an interesting place, where they still sell audio ad spots directly but use programmatic for […]
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Lego’s New Holiday Hero, Cataclaws, Spreads Playfulness Around the World
Move over Rudolph and Frosty. Lego has introduced Cataclaws, a new holiday hero who replaces stress with playful fun in a campaign featuring activations around the world. The brand’s in-house Our Lego Agency and Brazilian directing duo Alaska created a film in which six kids at a holiday gathering assemble Cataclaws — a black and…
Democracy Dies In The Middle
If those under the age of 30 turn first to social media to be informed, what are they finding there? Not much, and what they are finding is terribly biased.
A Happy Halloween for M&M’s
Whether shoppers think they’re cute or controversial, M&M’s colorful mascots continue to produce positive results for the brand. This is valuable throughout the year, but crucial during Halloween. In September, the National Retail Federation estimated consumers would spend $3.5 billion on candy this spooky season. That’s down from $3.6 billion in 2023, but up from…
Gray’s Minnesota Stations to Partner After Reported Layoffs
On Friday, Scott Jones at FTVLive reported that Gray cut staff at some of its smaller stations. We asked Gray about it, but got the “we don’t talk about personnel matters” line. However, at KEYC in Mankato, Minnesota, which reportedly lost nearly half its news staff, the station is letting viewers know they will now…
Polling the Election Night 2024 Pollsters: Fox News’ Arnon Mishkin
As Americans head to the polls on Tuesday, it’s important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data….
Stagwell’s Code And Theory Launches Government Experience Practice; Taps Sale To Run It
Dominic Sale, a federal government senior executive with 30 years of industry experience, will lead the new practice. He has served at the White House Office of Management and Budget and the General
Services Administration.
Services Administration.
Tip Leads to New Search for Missing Anchor Jodi Huisentruit
Police in Iowa say that a recent tip led them to search a property in Minnesota related to the disappearance of news anchor Jodi Huisentruit, almost 30 years after she disappeared. Huisentruit was an anchor at KIMT in Mason City, Iowa when she went missing on the morning of June 27, 1995. Despite a number…
DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Snap, expanding on a deal the companies have held for years.