Month: November 2024

The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations. For many advertisers, the period is a prime creative opportunity as much as a commercial one. Some of the best ads of the year drop during this time. This year’s holiday ads began rolling out in mid-October,…

Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that.

The post Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers appeared first on AdExchanger.

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era.  As we mark the 30th anniversary of that monumental milestone, I can’t help but draw parallels between that moment and the […]

The post From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing appeared first on AdExchanger.

Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data into Nielsen’s TV panel ratings.  Plus, Google launches a curation service that bundles ad inventory within its own Google Ad Manager.

The post Don’t Forget To Vote! (And Also Some Stuff About Nielsen And Curation) appeared first on AdExchanger.

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If generative AI is meant to be more tool than threat to media companies, publishers will need to come up with systems governing their use of the technology. For Dow Jones, that responsibility falls to the company’s AI steering committee.

“The function of this cross-functional steering committee is really to ensure that whatever we do with gen AI fits with our core principles,” Ingrid Verschuren, evp of data and AI and gm of Europe, Middle East and Africa at Dow Jones, said in a live recording of the Digiday Podcast during the Digiday Publishing Summit Europe in Barcelona, Spain, on Oct. 30.

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This story was first published by Digiday sibling WorkLife

In the months leading up to the U.S. presidential election, managers have reported increasing incivility in the workplace over politics — so much so that many are having staff work from home on Election Day, and even election week — with an immediate outcome unlikely.

Four in 10 managers will have staff work remotely during election week, according to a new survey from ResumeBuilder among over 1,000 U.S.-based managers. About 30% say the election has caused conflicts among employees, and 70% fear tensions will escalate post election, that survey found.

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Election Day is here, and new ad spending data reveals the intense and targeted push seen in swing states as campaigns for Vice President Kamala Harris and former President Donald Trump delivered last-minute messaging.

Presidential campaigns spent $2.6 billion on ads from Super Tuesday through Nov. 1, according to ad-tracking firm AdImpact, which found Democrats spent $1.6 billion while Republicans spent $993 million. That includes spend from both presidential candidates’ official campaigns, their victory funds and joint party campaigns. (Last week, Republicans outspent Democrats by $6.9 million, making it just one of the two weeks when the latter had a spending advantage.)

Presidential campaigns have invested $1.8 billion in seven key swing states since late July. Pennsylvania tops the list with $264 million, followed by Michigan ($151 million), Georgia ($137 million), North Carolina ($109 million) and Arizona ($91 million). Notably missing from the top five is Florida, a major battleground in the past, with $240 million spent in 2020.

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Today’s presidential election in the U.S. — and its (fingers crossed) hopefully quicker and smoother than 2020 outcome — has rightfully dominated the advertising and media landscape during a crucial time period for marketers.

Once the results shake out, marketers plan to go full steam ahead on holiday marketing, with a focus on Black Friday and Cyber Monday sales — but we’re not there yet. What comes next is still up in the air until all votes are tallied.

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Clip It — the Roblox version of TikTok — crossed the billion-view threshold yesterday. To take advantage of the hype, the game’s creators are developing an advertising product that combines some of the strengths of both custom-branded Roblox spaces and the platform’s programmatic ads. 

The user experience of Clip It is similar to that of platforms such as TikTok and YouTube Shorts, allowing Roblox users to view, create and share videos of their in-game avatars.

Like the platforms that inspired it, Clip It gives users access to a nearly infinite feed of short-form video, with video ads interspersed between bits of content, similar to the way ads are served on TikTok. At the moment, all of the video ads served inside Clip It are the same programmatic ads that are sold directly by Roblox and placed across different experiences on the platform, although Clip It plans to launch its own advertising products in the near future.

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