Month: November 2024

The internet has lost its collective mind–admittedly, it doesn’t take much–over a Netflix rom-com called Hot Frosty, which makes this particular piece of silly-sappy entertainment ripe for parody. Enter the king of snark Ryan Reynolds, who’s also a veteran advertising creative and a shameless promoter of his brand portfolio. Given the means, motive, and opportunity,…

Roto-Rooter and agency Doe-Anderson are out with a new “horror” film trailer/ad that probes one of the darker sides of the holidays.

With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what’s to come. So far, the messages have been mixed. Walmart reported sales at U.S. stores increased 5.3% during Q3, signaling confident customers and a strong economy. Target, however, had a disappointing third quarter, suggesting consumers are pulling back…

A San Francisco-based startup is expected to announce Tuesday it has raised a large funding seed round led by Index Ventures and co-led by CapitalG, Alphabet’s growth investment fund.

WSB anchor Justin Farmer said he is changing careers after 17 years at the Atlanta ABC affiliate. Farmer anchors Channel 2 Action News at 4 and 6 p.m. He plans to work in the financial industry. “I’ve been an active investor for a long time and I’m turning that passion into a profession in leading…

Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of…

KTRK evening anchor Mayra Moreno is defending how she pronounces Spanish named during English language broadcasts. “Why must you pronounce Hispanic sounding names with a Hispanic accent?” a viewer who claimed to be a former White House writer from 1989-1990. “You are not in a Spanish-speaking country so stop trying to pretend that you are….

Great build, deeply integrated tech and unrivalled connectivity—with its very first EV, Xiaomi is already showing the likes of Ford and Volvo where they’re going wrong, and what Apple could have done.

Lately, brands are just as likely to draw negative attention onto influencer partners as vice-versa. Here’s why marketers need to protect influencers who put themselves out there from a sudden
backlash of negative attention.

One clue would be to analyze those more intense NFL consumers. Data analytics company Antenna says at the start of this NFL season, NFL+ posted a 20.4% increase.