Symone Woolridge to Anchor for KMSP in Minneapolis

Symone Woolridge has joined Minneapolis Fox-owned station KMSP as evening news anchor. Starting in December, she’ll co-anchor the Fox 9 at 5 p.m. newscast alongside Kelcey Carlson, the Fox 9 at 5:30 with Amy Hockert, as well as the Fox 9 at 6:30 newscast with Tim Blotz. “Symone will make the perfect addition to our…

Meet Upright Analytics, A Leader Among New Short-Seller Activist Investors

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly incriminating reports, while taking short seller positions on the company. This new breed of short-seller investment firm is almost always an anonymous group without known ties to funds or investors. Upright Analytics is unique in […]

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Merkle Becomes First Agency To Offer Adobe Mix Modeler

The performance agency’s clients now have access to build integrated models, giving them complete control of data and modeling as well as access to real-time reporting and optimization.

Sweetgreen’s Newest Product Is Indicative of a Larger Problem in Our Industry

Last week, Sweetgreen’s newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: “What a clever way to super-serve mega fans.” The company proudly heralded the idea in a press release and touted the new merch on social media just before the holidays. An hour later, another post hit my feed. Apparel…

Join Us for the WIRED Big Interview Event

On December 3, WIRED will be sitting down with some of the biggest names in technology, business, science, and beyond for a full day packed with in-depth conversations.

The Man Behind Amazon’s Robot Army Wants Everyone to Have an AI-Powered Helper

Brad Porter helped Amazon deploy an army of warehouse robots. His new creation—Proxie—could help other companies embrace more automation.

What the Comcast Cable Spinoff Really Means to the TV Industry

It’s official. Comcast will spin off its cable network channels, the company confirmed on Wednesday. The networks being spun off into a new company include USA Network, CNBC, MSNBC, E!, SYFY, and the Golf Channel. The split also includes Fandango and Rotten Tomatoes, GolfNow, and Sports Engine, according to a company memo sent from Comcast…

40% of an Ecommerce Brand’s Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains

The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google’s Performance Max, according to four sources. One ecommerce brand found that, for one recent campaign, between 30% and 40% of its Pmax display…

What’s Next, With Nextdoor CEO Nirav Tolia

When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020. “I’m going to have to ask for all the articles where I said that to be revoked,” Tolia jokes on this week’s episode of AdExchanger […]

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