Month: November 2024

The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix.

Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic significance posed by the latest buzzword in ad tech.

“This is an important step for the open web because of how much ad inventory is transacted via Google’s pipes,” said Joe Root, CEO of Permutive, one of the ad tech companies working with Google to bring its vision of curation to life.

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With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you’ll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Seth Easter, ABC News senior production designer How did you…

Over the last 105 days, Democrat campaign ad spend has totaled $1.37 billion vs. Republicans’ ad spend of $913.9 million, ad analytics firm AdImpact says. For candidates’ campaign spend, the Harris
campaign has spent $646.3 million vs. the Trump campaign at $358.8 million, while Democrat groups’ ad spending totals $726.1 million vs. Republican groups’ spend at $555.1 million.

Bluesky’s election integrity team and Head of Trust and Safety Aaron Rodericks will be “reviewing content for potential misinformation and unconfirmed information regarding claims about the U.S.
election.” Users can report posts to the moderation service, which will remove content if it “encourages or glorifies intimidation or disruption in voting, tabulation, or certification.” Bluesky says
it will label emerging reports as “unconfirmed” until the company can verify them, and will closely monitor the post-election period in order “to identify and address any disruptions to the peaceful
transition of power,” alluding to the events which led to an attack on the Capitol on January 6, 2021.

In “Weird Dream, balloon floats of Doug and the LiMu Emu deflate — is that the best takeaway brand message?

Will Lee joined ADWEEK as CEO in July 2023 after serving as chief operating officer at National Public Radio and, before that, senior vice president and head of digital, entertainment group at Meredith. While he hasn’t been yelled at for quite some time, it certainly happened in the early stages of his career, he told…

California resident Victor Cho alleges that Paramount violates the Video Privacy Protection Act — a Reagan-era law that prohibits video rental companies from sharing identifiable information about
customers’ video-viewing history.

Snapchat is looking to further boost its premium in-app subscription service, Snapchat+ and will build off of last year’s holiday push by expanding its gift cards to physical stores like Target.

With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you’ll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Marc Greenstein, NBCU News Group senior vice president creative production…

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Paul Basford, U.S. president and managing director of William Grant & Sons. Basford shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant’s portfolio of high-end spirits. William Grant & Sons…