Month: November 2024

Google’s Optimization Score that provides recommendations to improve ad performance has been updated to highlight competitive pressures impacting impression share.

Brands are always on the hunt for new audiences. At ADWEEK’s Mediaweek event in New York last week, executives from Coca-Cola’s Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they’re expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms. As a sports…

Election Night is TV news’ Super Bowl, and the major news outlets have spent untold hours getting ready for Tuesday night. That’s when millions of viewers tune in looking for the answer to one question: Will the next commander in chief be Vice President Kamala Harris or former President Donald Trump? TVNewser had its own…

Super Bowl 59 is already sold out, with commercials garnering $7 million for 30 seconds on Fox, which is airing the Big Game. The network will see big revenue thanks to what is seen as “record pricing,” and ADWEEK is tracking every ad, advertiser, teaser, trailer, and full commercial as they’re announced right here. Check…

The contrast between the New York Times and one of its chief competitors, The Washington Post, was stark this quarter. In recent weeks, 250,000 WaPo digital subscribers – 10% of its base – defected after owner Jeff Bezos blocked the Post’s endorsement of Kamala Harris for president. Meanwhile, NYT experienced a boom in its subscription […]

The post NYT’s Ad And Subscription Revenue Surge As WaPo Flails appeared first on AdExchanger.

How do you stand out from the sheer volume of Election Night news coverage on Tuesday? By going live from your own Volume. The creative team behind Prime Video’s Election Night Live with Brian Williams–Amazon’s maiden voyage into news programming waters–reveals to TVNewser that the one night only special will stream from the entertainment giant’s…

Only 60% of 18-year-olds had a license in 2022 compared to 80% in 1983, according to Department of Transportation data.

Democrats are more likely to favor endorsements, and Republicans are more likely to be against them.

Perplexity will use Associated Press data to update voters on this year’s races. The AI-powered search engine is launching an election tracking feature called the Election Information Hub with live
updates for the 2024 election.