Alexa Farrell (pictured left) said she is leaving WTIC in Hartford, just six months after starting at the Fox affiliate. “So long 61,” Farrell wrote on Facebook. “The plan was never to stay for a long time, but the people and the stories from here will stay with me forever.” Farrell joined the station in…
Financial Brand Empower Names Goodby Silverstein & Partners as Agency of Record
Retirement and wealth management brand Empower has picked Goodby, Silverstein & Partners (GS&P) as its new creative agency of record. GS&P will lead the brand’s strategic and creative marketing efforts “as it seeks to help more Americans access the financial advice, wealth management, and retirement services they need to help secure their financial future,” according…
‘The Neighborhood’ Gets Out The Vote
“The Neighborhood” dips a toe or two into Election Day waters Monday night on CBS and does not fall in and drown.
Overnight Cable News Ratings for Oct. 25-28: Presidential Rallies Attract Viewers
Friday, Oct. 25 In a rare win, NewsNight with Abby Phillip was CNN’s highest rated show of the evening in total viewers and the Adults 25-54 demo. Meanwhile, The Five was the evening’s most-watched program overall in total viewers, with Jesse Watters Primetime taking the top spot in the demo. On MSNBC, The Last Word…
Brooklyn Magazine Relaunches As BKMag After BSE Global Acquisition
The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March. The relaunch is the first step in a broader bid from BSE Global to build a global media brand, called Brooklyn Media,…
Samantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude
It was on her third visit to St. Jude Children’s Research Hospital in Mempis, Tenn., that Samantha Maltin decided to take on the role of chief marketing and brand officer at the center’s fundraising and research organization, the American Lebanese Syrian Associated Charities (ALSAC). The clincher was a picture that caught her eye in the…
Uncommon New York Hires Steve Zaroff as First Strategy Chief
Uncommon Creative Studio New York has its first chief strategy officer, bringing aboard former Johannes Leonardo CSO Steve Zaroff. The appointment comes one year after Uncommon opened a New York office, following Havas acquiring a majority stake in the London-based agency in July 2023. Zaroff adds to the creative firepower in New York, joining president…
How Walrus Got Celebrities to Donate Time to Win Over Undecided Voters With Humor
It’s difficult to imagine that there are still undecided voters out there, but polls insist that those highly coveted ballot casters are still up for grabs. To try to sway them, agency Walrus teamed with Emmy-winning filmmaker Andrew Jarecki, Emily Wiedemann, founder and executive producer of Greencard Pictures, and a handful of actors and comedians…
TikTok Artists Are Looking at Music Industry Events to Build Their Brands
A growing number of artists aiming to establish themselves in the music industry are turning to TikTok, where a viral song can get the attention of record labels and agents. But TikTok fame can only get you so far. Take rising country music artist Tayler Holder, who has 24.4 million combined followers on TikTok and…
How Kenvue Avoided $3 Million In Unnecessary Ad Verification Bills
When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.” But negative blocking isn’t the healthiest – or the most efficient – way to approach brand safety, said Mark Proulx, global director of media quality and responsibility at Kenvue, the consumer health care company that […]
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