“From a very young age, I was involved in international commerce, and that’s always been a passion of mine,” Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. In January 2023, that passion came to fruition, when Beaulieu became CEO of C2 Montreal, a nonprofit that hosts an…
5 Takeaways for the Last Weekend of Political Ads
We’re entering the final weekend of the 2024 election cycle, which also means that we’re entering the final weekend of election-related advertising… at least until the 2026 midterms. Due to the close race between Vice President Kamala Harris and former President Donald Trump, it’s been a particularly intense cycle for political ads, to the point…
Move Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the evolution of content development. But oftentimes, a brand’s sprint can turn into a stumble, calling for speedy texts to brand crisis…
Jai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he held senior marketing roles at companies including Coca-Cola and SC Johnson. Chobani set off on a strategy change last October under former…
What an ‘Airbnbopoly’ Game Says About Silicon Valley’s Standoff With Lina Khan
In 2020, LinkedIn founder, tech investor, and Harris megadonor Reid Hoffman made a custom Monopoly board to celebrate Airbnb’s IPO. Instead of jail, it sent players to “Government Regulation.”
MRC Accredits Nielsen Use Of 1st-Party Data In National TV Ratings
The move – which comes a little over a year after Nielsen disclosed its plans – means more stable and representative TV ad currency.
TikTok Updates Marketing Educational Program
TikTok is expanding the resources it provides for marketers and agencies looking to make the most of the platform this holiday season via an update to its TikTok Academy program
Mitsubishi Motors Canada Names NP Digital AOR
Building on earned media and analytics work, Mitsubishi Motor Sales of Canada and NP Digital will work with Ogilvy, which has been selected for creative production.
Apple’s Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWAMedia Arts Lab and directed by the collective Megaforce, the playful film depicts a weightlifter with extraordinary strength – a visual metaphor for the power of Apple’s M4 chips….
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers. A highlight of the summit is the…