Prince Harry and his wife have chosen a decidedly upper-crust subject for their next docuseries for Netflix.
‘That’s Rock N Roll’
They walked into our offices three hours late with no explanation other than “Well, that’s Rock N Roll.” These were the guys who ran the tours for legends like the Stones and sold all the official
merch, as well — the music industry version of integrated marketing.
merch, as well — the music industry version of integrated marketing.
The Beginning of the End of Big Tech
From politicians to VC firms, everyone is falling out of love with the massive, money-oriented, global technology titans. In their place, we have the chance to build something open and trustworthy.
How Do You Get to Artificial General Intelligence? Think Lighter
Billions of dollars in hardware and exorbitant use costs are squashing AI innovation. LLMs need to get leaner and cheaper if progress is to be made.
Joey King (Literally) Puts On Her Game Face for e.l.f as It Continues to Blend Beauty and Sport
E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed “Eyes. Lips. Face. Fandom.” campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited The Kissing Booth actor, Joey King, and Emily in Paris star, Lucien Laviscount, for a spot promoting its Power Grip primer. The pair play a couple meeting the latter’s…
We Need a New Right to Repair for Artificial Intelligence
A growing movement to allow access to algorithmic workings won’t stop the ubiquitous spread of artificial intelligence, but it could restore public confidence in it.
Embrace the Shift to ‘Prosocial Media’
Engagement and profits on social platforms are built on fomenting dissatisfaction and disinformation—but there’s a better alternative.
Brands Are Lining Up for the Chance to Help Americans Cook Thanksgiving Dinner—Here’s Why
According to recent polling from Pew and Harris, 91% of Americans celebrate Thanksgiving, and six in 10 plan to cook it themselves. Using a little back-of-the-envelope math means nearly 183 million people will be feeling the heat in the kitchen this week. But where home cooks see hot ovens and stress, savvy brands know a…
Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposure
This report is adapted from Digiday’s sibling publication Modern Retail.
Pop-ups are becoming a popular marketing tactic for emerging brands, and Digiday set out to analyze how these brands are approaching such activations.
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Facebook’s new views metric has little impact on social strategy, publishers say
Facebook recently announced that “views” would be the main metric used to measure how all content is performing on the platform, combining metrics like “plays” and “impressions.” Five publishing execs told Digiday this new primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy.
Facebook’s decision — which follows in the footsteps of sister site Instagram’s move to make views its main measurement in August — is another example of Meta’s focus on engagement on the platform (rather than sending users off to other sites).
“The signs that [social media platforms] have given to publishers over the last year is: our priority in determining what is a good piece of content is how many people see it on the platform,” said Wes Bonner, svp of marketing and audience development and head of social at BDG.
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