Month: December 2024

To ensure its own global data traffic and expand connection capacity to more regions, Meta plans to build a fiber-optic subsea cable approximately 24,850 miles long – while avoiding tumultuous
geopolitical climates.

In a defeat for Google, a federal judge has refused to authorize an immediate appeal of his decision requiring the company to face claims that it collected personal data from smartphone users under
the age of 13.

With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day shopping period between Thanksgiving and Cyber Monday, according to ecommerce data tracked by Adobe. Consumers spent $6.1 billion–a 8.8% year-over-year increase–on Thanksgiving this year, according…

Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at Intuit, most recently as CMO and evp, general manager of the strategic partner group, where she helped reimagine the brand’s marketing approach…

TelevisaUnivision is making structural changes, CEO Daniel Alegre announced. During an earnings call in October, Alegre, who joined the company as CEO in September, noted that TelevisaUnivision was at a “pivotal point” in its evolution and was looking for better integration and operational optimization moving forward. In a memo to employees Monday, the CEO made…

Advertisers need to begin thinking about more sustainable practices with the growth of technology and AI, which use a bounty of energy and water to run.

Advertisers need to begin thinking about more sustainable practices with the growth of technology and AI, which use a bounty of energy and water to run.

This article was originally published in August, and has since been updated with new information. Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi’s and Toys R Us have eagerly experimented with AI in their marketing efforts. Tech giants like Google and Apple…

Brian Tomasette, director of product, Amazon DSP

Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency and automated performance. 

This moment is significant because advertisers are taking off their training wheels by transitioning from test to execution mode to accelerate AI-driven decision-making across the open internet. At the same time, there is a lot at stake to scale planning, activation and measurement techniques.

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