Month: December 2024

Unscripted TV has seen sharply slower development among TV networks and streamers since the actors’ and writers’ strikes of a year ago.

Driving traffic has been one of search’s leading benefits. OpenAI has a unique opportunity with its toll-free service to generate revenue and drive online and foot traffic to publishers, retailers,
and businesses.

It’s no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks. Still, despite changing consumption habits and all…

After a difficult period in 2023, the esports industry bounced back in 2024.

Over the past year, esports league operators such as Blast and ESL/FACEIT Group developed closer ties with publishers, allowing them to scale up their business and become profitable; publishers stepped up their revenue share programs, helping some teams achieve stability; and, perhaps most importantly, brands and marketers upped their spending in the space, encouraged by the rise of international events such as the Esports World Cup.

If 2023 was esports winter — a time of austerity caused by brands pulling back on their marketing spend in the space — then 2024 marked the beginning of esports spring, or at least somewhat of a thaw. As advertisers once again opened their wallets for esports inventory, the entire industry breathed a collective sigh of relief. However, esports is not yet a standard category in advertising spend forecasts, and it’s unclear exactly what proportion of brands’ gaming marketing dollars went towards the competitive side of the space over the past year. For now, tales of the recovery of esports in 2024 remain largely anecdotal.

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Standardized metrics across every site. 
Insights on insights with data so bright.
Incrementality to justify spend.
Data points we can share with all our friends! 
These are a few of advertisers’ favorite things! 

2024 was the year that kept on giving in terms of retail media network expansion. New players entered the space creating everything from financial media networks to travel media networks. Walmart became a breakout star and RMN ad spend surged. 

Still, there are a few things that marketers and advertisers would ask for if Santa were accepting RMN-related wishlists. Digiday talked to four retail media experts about what they’d like to see come out of the retail media boom. Here’s what they said: 

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Hold on tight. The rollercoaster that was 2024 is finally coming to an end.

Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers’ wallets. There was also the generative AI boom (or bauble, depending on who you ask). Of course, there was Google’s long kiss goodnight with third-party cookies, in which the tech giant decided to keep cookies after all but let users decide if they want to opt in or not. And who could forget the 2024 presidential election, the gift that kept on giving to news publishers. 

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Happy winter break to all who celebrate! Whatever your holiday is, TVSpy hopes it’s the best ever. Personally, we celebrate Festivus. We’ll be off Tuesday, Wednesday and Thursday. In the spirit of the holiday, we give you a multitude of stories from around the country to keep you informed about the good: a Grand Rapids,…

X has raised its U.S. Premium+ subscription price from $16 to $22/month and $168 to $229 for annual subscriptions, citing enhanced access to Grok AI models, more creator benefits and even less ads as
reasons for the price hike.

Instagram is teasing AI-powered video capabilities that will soon allow creators to take on new backgrounds, outfits, vibes and Muppet versions of themselves in-stream.

Greg Wayne, director of research at Google DeepMind, calls the technology “a parrot on your shoulder. “It can see what you’re going and talk with you about it.”