Month: December 2024

The most-read “Media Daily News” stories of 2024 were an eclectic mix including breaking news of Omnicom’s surprise deal to acquire Interpublic, Walmart’s deal to buy Vizio, Reddit’s IPO, and Jill
Kelly’s abrupt ouster from EssenceMediacom. But the No. 1 most-read story was Laurie Sullivan’s coverage of a study by The Myers Report forecasting strong ad-spending growth for CTV, streaming and OTT
in 2025.

News12 has responded to the story about Annalisa Klebers claim that she was bullied and gaslit after asking for more money. At News 12, we are committed to providing an inclusive and equitable workplace, and the wellbeing of our employees is a top priority. We take matters important to our employees seriously and thoroughly investigate…

This year’s thumbs-up and thumbs-down “TV Blog” reviews ran the gamut, just like the vast jumble of content on TV itself – crime dramas, offbeat comedies and wacky reality-shows.

Christmas Day NFL games came on a Wednesday. Increasingly, these non-traditional NFL playing days have become an issue.

Considering the many, many industry shake-ups that defined the year, it’s easy–perhaps too easy–to feel pessimistic about the future of TV news. That’s why TVNewser decided to dedicate the last day of 2024 to spotting the green shoots that may bloom in 2025. As a companion piece to our 2024 lookback, we asked insiders at…

Sports marketing spend shot up in 2024. Amid soaring viewership figures for last year’s Olympic Games, worldwide ad spend on sports-related advertising rose to $60.9 billion, according to WARC.

But sports marketing doesn’t always just mean chasing the largest audience possible. In 2025 brand marketers are set to seek audiences via niche, unconventional sports opportunities. Interest among audiences in spots such as padel, pickleball and darts is rising — and in recent months, brand marketers have moved to get in on the game while they’re still emerging.

Best Buy, for example, signed up this winter as one of the principal sponsors of TGL, a televised simulator golf tournament. The new league, set to debut on ESPN (including ESPN+) from Jan. 7, also counts So-Fi and Samsung among its brand partners.

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In 2024, generative AI proved itself to be far more than just a buzzword. From the flurry of AI-powered gadgets to the potential regulations, the second year of a massive innovation race advanced alongside scrutiny, with questions about transparency, copyright, and ethical use.

As a follow-up to last year’s AI timeline for 2023, our recap for 2024 highlights some of the most important headlines with a sampling from every month of the year.

January

The year started off with a bevvy of AI-related announcements at CES 2024, where major tech companies and consumer brands touted new tech: AI chips for laptops and phones, smart TVs, voice assistants for cars, AI-enabled beauty products, and retailer activations. A few weeks later, AI took over NRF 2024 with nearly two dozen exhibitors touting AI.

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2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’t escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.” 

Last year, several rocks were thrown in the water, ripple effects that’ll shake out in 2025 with everything from mergers and acquisitions, a la Omnicom’s proposed acquisition of IPG or BuzzFeed’s sale of First We Feast, to the proliferation of the social media landscape and the TikTok ban. 

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The United States is mourning former President Jimmy Carter, who died Sunday at the age of 100. According to the Carter Center, the 39th president passed away at his home in Plains, Ga., while surrounded by family. President Joe Biden announced that Carter’s state funeral will be held in Washington, D.C. on Jan.9. The Carter…

“This case is a reckoning long overdue,” Epic says in papers filed late last week with the 9th Circuit Court of Appeals.