Hearst Names Shawn Oswald GM of WISN in Milwaukee

Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television’s Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who was the national sales manager from 1998 to 2000….

Very Demure, Very Mindful: TikTok Reveals Its Top Trends of 2024

TikTok shared the year’s most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday’s release of Year on TikTok 2024. Man in Finance landed @girl_on_couch a talent agent and a record deal, but it was just one of 2024’s top memes, joining Brat Summer from @charlixcx, “very demure,…

Snoop Dogg’s Latest Collab? Fronting Publicis’ Holiday ‘Wishzels’ With CEO Arthur Sadoun

Publicis Groupe CEO Arthur Sadoun likes to put his own spin on the obligatory company-wide Holiday memo leaders are obliged to send in Q4. Every year, he sends out a “Wishes” film, sending seasonal greetings to staffers and outlining a wish-list for the year ahead. For the 2024 edition, Sadoun has enlisted everyone’s favorite Paris…

Spotify’s ‘2024 Wrapped’ Celebrates the Brat Girls, Swifties, and Other Diehard Fans

To mark the 10th year of Spotify Wrapped, the streaming giant is celebrating the unique and surprising ways artists and creators have shaped fans’ lives around the world. On Wednesday (Dec. 4), Spotify launched its global “2024 Wrapped” campaign, which over the past decade has become the platform’s biggest marketing moment of the year and…

How Soccer Practice Scored The Home Depot a 2026 World Cup Sponsorship

As the 2026 World Cup approaches, The Home Depot is building toward a different kind of game day. This morning, FIFA announced The Home Depot as the “Official Home Improvement Retailer” for FIFA World Cup 2026 in Mexico, Canada, and the United States. With 2,345 stores across all three host nations, The Home Depot will…

The 20 Best Ads of 2024

Beyonce leaned into her cowboy era, a gecko grew up, a barf bag went viral. Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip lover got stuck in a time loop. The best ads of 2024 took us on a wild, inventive, funny,…

Women’s Sports Sees 200% Media Investment Gain: Horizon

Overall U.S. TV viewership of women’s sports is up 81% over the last three years. Women’s sports only represents 2% to 4% of the $500 billion global sports market.

Google’s AI-Generated Spotify Podcasts, What’s In It For You?

“Here’s why this partnership is so relevant and newsworthy…” Or so said Google’s NotebookLM when I prompted it to write a column explaining why you should care about its collaboration with Spotify.