New Year’s Eve festivities are typically the climax of the holiday season, and after an eventful 2024, the major news networks have big plans for ushering in 2025. Here’s your guide to all the New Year’s programming on Dec. 31 and Jan. 1. (All times Eastern) ABC News ABC will broadcast Dick Clark’s New Year’s…
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Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics
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We’re wrapping up another eventful year. TikTok has found itself on the positive and negative sides of the news cycle, Google pulled its plans to kill third-party cookies and publishers continued to move the pieces of their revenue puzzles around searching for the right fit.
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Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
Whichever way you look at it, 2024 was a slam dunk year for women’s sports.
The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS.
Advertiser dollars followed. During the 2024-25 broadcast year, GroupM — still the industry’s largest media agency network, at least for now — has driven more client spending toward women’s sports, increasing it 115% by the end of October (a spokesperson declined to share the dollar amount).
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Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will be vital for them to compete with each other.
But getting so large means seeking out the largest multi-national marketers that need that global heft to execute their media — the P&Gs, Coca-Cola’s and General Motors of the marketing world. Together they make up a large swath of media spend.
And that leaves a whole world of smaller and mid-sized marketers left on the sidelines of the holdco game — the “Forgotten Middle,” as one independent media agency CEO coined it — and looking for agencies that will bring them their A teams and innovative solutions.
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